SAN FRANCISCO--(BUSINESS WIRE)--Ubisoft is bringing the world’s No. 1 dance game franchise*, Just Dance, to New York’s Fall Fashion Week this year and mixing things up on the runway by hosting the Just Dance by Michael Kuluva show at STYLE 360 on September 11, 2012.
In the first collaboration of its kind, designer Michael Kuluva is creating exclusive looks inspired by the style, look and energy of Just Dance 4, the next highly anticipated installment in the Just Dance franchise due out on October 9, 2012. VIPs and other celebrity guests, including Kendall Jenner and women’s professional soccer star and gold medalist, Alex Morgan will walk the runway to hit songs from Just Dance 4’s highly anticipated tracklist.
“Collaborating with the Just Dance brand felt like it made sense from the beginning. This game has created so much fun for people and I wanted my designs for the collection to reflect that same kind of fun. I’m honored to be partnered with a brand that elevates pop culture through design and experiences because that’s what I strive for in all of the work I do as an artist,” said Michael Kuluva, designer of Tumbler & Tipsy.
“Fashion and pop culture collide in New York City during Fashion Week and bringing our brand into the mix at STYLE 360, clearly illustrates how Just Dance has become a pop culture phenomenon,” said Tony Key, U.S. senior vice president of sales and marketing, Ubisoft. “We’re looking forward to the Just Dance runway show at Fashion Week so we can see Michael’s artistic interpretation of this game that millions play around the world.”
STYLE 360 has set itself apart as one of the most unique, must-attend experiences at Fashion Week. Attendees will forget what a typical runway show is like and experience a high-fashion, celebrity-filled dance event that will raise the bar on the energy and entertainment you expect at New York Fashion Week.
The Just Dance by Tumbler and Tipsy show will take place at 8PM on September 11, 2012 at the Metropolitan Pavilion in New York City.
*Source: GFK Chart-Track NPD Sales 2011.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-12 fiscal year Ubisoft generated sales of €1.061 billion. To learn more, please visit www.ubisoftgroup.com.
About Just Dance
Just Dance is the world’s No. 1 dance game franchise. With over 30 million units sold to date worldwide, the game has become a cultural phenomenon recently winning the Nickelodeon Kids' Choice Awards for “Favorite Video Game” and the Teen Choice Award for “Choice Video Game.”
About Style 360
STYLE360 is a multi-day fashion and entertainment environment providing opportunities for fashion designers and brands to collaborate and come face-to-face with industry tastemakers, celebrities, media, and consumers during New York Fashion Week in September and February. For the past 12 seasons, STYLE360’s accessible schedule of events offers runway shows, daytime exhibits, press conferences, product demonstrations, and after-parties that create an unprecedented amount of media buzz for all parties involved.
About Tumbler and Tipsy
Anchored by the creative mind and brilliant talents of professional figure skater turned fashion designer, Michael Kuluva, Tumbler and Tipsy is not only reworking, redefining and revamping the world of fashion, but it’s taking it over by storm one sequin at a time. This sexy yet stylish brand, which is produced in Los Angeles, CA, is a colorful collection that is distinctive but never repetitive, chic and classy while being comfortable and versatile. Tumbler and Tipsy is not just a line of clothing, it’s a collection of art, it’s an embodiment of chic fashion in the modern world, and it’s a representation of a lifestyle: fun, bold, luxurious and daring.