PLANO, Texas--(BUSINESS WIRE)--Rug Doctor, (http://rugdoctor.com/), the manufacturer of the most convenient do-it-yourself hot water extraction carpet cleaning machines and products, recently added two new professionals and announced a newly created role at its headquarters in Plano, Texas.
The three management-level professionals have notable consumer packaged goods and shopper marketing expertise.
“We recently hired two professionals in the shopper marketing area of our marketing department to ensure we continue to efficiently grow sales with our retail partners at a regional and national level,” said Walter Haug, vice president of marketing at Rug Doctor. “Additionally, we created a Senior Marketing Operations Manager role as it is imperative to have a strong team leader with a distinguished shopper marketing background who can make sure we continue to build upon and maintain strong retailer relationships.”
Marketing
Liz Tower, Senior Marketing Operations Manager
Tower was recently named Senior Marketing Operations Manager at Rug Doctor, a newly generated role in the marketing department. Previously, Tower served as a Shopper Marketing Manager at Rug Doctor, working with the company’s top-10 national retail accounts. In her new position, she is tasked with overseeing shopper marketing in national accounts, providing operational support in brand, business insights and sales areas of the marketing department, and maintaining brand consistency and sales growth.
Sean Marnell, Shopper Marketing Manager
Marnell comes on board as a Shopper Marketing Manager on the National Accounts Team where he manages and optimizes advertising funds to drive sales at regional and national retailers. Marnell brings more than a decade of consumer packaged goods experience to Rug Doctor, most recently having served as Hostess Brands’ Senior Manager of Large Format Channel Development where he worked with Hostess’ large-format accounts including major national grocery retailers. His responsibilities at Rug Doctor include managing the development and execution of shopper marketing and analysis for many of the top accounts.
Laura Smith, Assistant Shopper Marketing Manager
Smith joins the marketing team as an Assistant Shopper Marketing Manager where she manages retail accounts, as well as cooperative advertising funds for large and national retailers. Smith has more than 20 years of experience working in the customer packaged goods / beverage industry with Dr Pepper Snapple Group where she worked on developing national product launches, creating internal publications to educate senior management and developing marketing and research strategy for fact brand distribution. In her role at Rug Doctor, she performs data analysis for campaigns and serves to improve marketing effectiveness.
For additional information on Rug Doctor and its products, visit: http://rugdoctor.com/.
About Rug Doctor
Rug Doctor cleaning systems have earned the prestigious Platinum Seal of Approval from the Carpet and Rug Institute. The company rents more than 4 million machines annually through retail outlets in the U.S. Rug Doctor markets solutions including: Anti-Allergen Carpet Cleaner, Oxy-Steam® Carpet Cleaner, Pet Formula Carpet Cleaner, Hi-Traffic Pre-Treatment, Urine Eliminator, Spot & Stain Remover, Odor Remover and Upholstery Cleaner. For more information, please visit www.rugdoctor.com; also, look for us on Facebook and follow us on Twitter.