BMJ, IDG TechNetwork and The Hill Join B2B Media Buying Solution BBN

WASHINGTON--(BUSINESS WIRE)--BBN Networks, the largest collection of B2B media properties, announces the addition of 20 publishing companies from Canada, the U.S. and the U.K. Over 100 media companies, representing more than 1,200 digital brands, have joined BBN to provide marketers with access to the largest audience of business decision makers within the context of their work. The newly added web properties, such as BMJ (British Medical Journal), are leaders in reaching a range of audience categories including health care professionals, technology experts, government officials and small business owners.

“Our non-partisan coverage of the business of Washington has built a reputation of one of the most reliable sources for professionals leading public policy”

“Our non-partisan coverage of the business of Washington has built a reputation of one of the most reliable sources for professionals leading public policy,” said Rory McCafferty, Vice President of Digital for The Hill. “This is an important audience for B2B marketers and BBN will help us make that connection.”

“Utilizing BBN’s advanced audience targeting capabilities through multiple ad formats across the IDG TechNetwork has created an exciting and powerful partnership,” said Sean Buckley, Director of Business Development for IDG TechNetwork.

“Our mission to connect major brand-builders with a large-scale, qualified audience within a business environment is validated daily with the increasing demand from our advertising customers,” said BBN Co-Founder and Senior Vice President Scott Roulet. "The value of this connection is recognized by the B2B publishing community as demonstrated by the addition of premium digital properties.”

About BBN

BBN is a global leader of large-scale digital marketing solutions for business-to-business marketers. BBN was launched in the United States in April 2008 with Charter Partners Cygnus Business Media, Nielsen Business Media, Reed Business Information, and The McGraw-Hill Companies. BBN has expanded its reach to 60 million business decision makers through relationships with more than 100 media companies. As a partner of 24/7 Media, WPP’s marketing technology company, BBN utilizes 24/7 Open AdStream for ad targeting and delivery and works closely with the global sales force of Real Media Group, a newly launched division of 24/7 Media. BBN Networks, LLC is a privately-held company based in Washington, D.C. with sales offices in New York and London. For a complete listing of BBN partner publishers, visit www.bbnnetworks.com.