Data Is Key to Intermarkets—Lotame Deal

NEW YORK--(BUSINESS WIRE)--Data-driven leader Lotame announced today that Intermarkets, a full-service digital advertising firm, has selected Lotame’s Unifying DMP to more effectively and efficiently target audiences for online marketing campaigns.

“We’re pleased to be able to help Intermarkets get the most value from its audience as online ad spending from a variety of industries ramps up in this election year.”

Lotame’s Unifying Data Management Platform, Crowd Control, will enable Intermarkets to create deeper and more powerful offerings for its advertisers on the Intermarkets Portfolio and its Audience Targeting Platform (Intermarkets ATP). The Intermarkets Portfolio, which includes the Drudge Report, MichelleMalkin.com, and Creators Syndicate, delivers more than three billion ad impressions every month, reaching more than 20 million monthly unique visitors. Intermarkets’ Audience Targeting Platform allows advertisers to reach precise audience segments across thousands of websites.

“Lotame’s previous experience as an ad network and working with likeminded organizations was a real draw when selecting a DMP partner,” said Intermarkets’ Chief Business Development Officer Michael Snow. “That experience attracted us, as did its advanced mid- and post-campaign tools for identifying key audience segments. A number of our thoughtful readers have strong political interests — on both sides of the aisle — and Lotame has deep experience helping marketers understand that audience, as well.”

Intermarkets also recently partnered with Aristotle International, the leading nonpartisan political technology and data-provider, to provide an effective online micro-targeting solution. The combination of its partnerships with Aristotle and Lotame will provide extremely effective targeting and campaign management for political and cause-related organizations.

Through the Lotame partnership, Intermarkets will have the ability to capture audience data on a website through a fast and simple implementation, allowing marketing campaigns to become even more effective in who they are trying to reach. And while advertisers on Intermarkets’ properties know that readers are interested in current events and politics, they will have access to audience profile reports from campaigns, offering insights into other behaviors and interests of their consumers.

“We have long been impressed with the high quality of the sites and services that Intermarkets provides its clients,” said Lotame CEO Andy Monfried. “We’re pleased to be able to help Intermarkets get the most value from its audience as online ad spending from a variety of industries ramps up in this election year.”

This story appeared first in ClickZ.

About Lotame

Lotame empowers innovative publishers, agencies, and brands to unlock the full value of their audience data with its unifying data management platform, Crowd Control. Founded in 2006 with offices in New York, Maryland and Boston, Lotame activates first and third-party audience data while ensuring quality, enforcing security and protecting user privacy. To learn how our data-driven platform delivers superior results for leading publishers, agencies and brands, visit www.lotame.com.

About Intermarkets

Intermarkets, Inc., celebrating its 15th anniversary in 2012, is a leading provider of full-service digital advertising solutions for advertisers and publishers. We provide direct placement on the Intermarkets Portfolio and advanced targeting through our Audience Targeting Platform. Our services also include media buying, email advertising, ad serving, and mobile and video ad solutions. Intermarkets is a privately held company based in Reston, Virginia.