CHICAGO--(BUSINESS WIRE)--Chicago-based Clearstream today announced a new media selling platform that will offer advertisers more efficiently priced access to top sites along with the company's superior level of stream transparency. The new platform, which will continue to deliver the highest quality standards in online video advertising, was designed to offer a more targeted solution to advertisers who currently compete, and consequently, overpay for a seemingly small amount of premium inventory.
Clearstream's new buying platform provides more efficiently priced access to millions of video streams direct from publishers, major ad exchanges, video ad exchanges, YouTube, social media and private relationships. Inventory is available on over 90 percent of the comScore top 1000 sites, enabling advertisers to deliver content to relevant streams, directly embedded with Clearstream's proprietary Clearview tracking and measurement technology.
Unlike networks and DSP's, Clearstream goes beyond typical targeting techniques like audience, behavioral and domain by using both stream-level and page-level data to target ad placements. Clearstream’s unique Clearview technology ingests and scans video streams using object and acoustic recognition, providing advertisers with the opportunity to target relevant and appropriate content and context, in addition to selecting the exact site pages or applications where they want their ad to run. This ensures unprecedented levels of brand safety and transparency for both advertisers and buyers. In addition to providing the traditional ad formats, Clearstream also offers two new, proprietary formats: a brand-sponsored “Content Curator” that suggests videos to viewers based on what video they are currently watching, and “Trend Targeting,” which is designed to reach content that is going viral or trending in a timely manner.
“Clearstream is committed to maintaining its position as a quality innovator in the media selling market, and we constantly seek new ways to differentiate ourselves from the competition,” said Brian Mandelbaum, Clearstream CEO and a veteran of Razorfish, Saatchi & Saatchi, Cramer-Krasselt and AdoTube. “Our innovations deliver relevant, cost-effective opportunities that enable advertisers to showcase brands in the most appropriate and prominent media arenas.”
Continued Increased Brand Safety via Clearview Technology
Unlike other media sellers in the industry, Clearstream uses stream-level data, as well as page level data, to target ad placements using Clearview technology. With Clearstream’s proprietary, patent-pending, Clearview technology, advertisers are better insured for continued brand safety. Clearview technology helps guarantee that ads are viewed in a relevant and appropriate context, which in turn minimizes wasted impressions, ensuring ads are being shown against safe and premium content. Clearstream targets phrases and words in the stream, as well as targets away from unfavorable content.
To learn more about Clearstream, including its methodologies, product suites, Clearview technology, or media buying opportunities, please visit www.clearstream.tv.
Chicago-based Clearstream offers the most comprehensive and verifiable standard of quality for online video advertising site inventory. The company takes the risk out of online video placement for major advertisers and their representatives by auditing sites for content quality, domain trust, viewership, delivery quality and other key success factors. Its “Clearstream Score” is quickly becoming the critical benchmark in the online video segment. Visit www.clearstream.tv for more information.