ATLANTA--(BUSINESS WIRE)--Full-service marketing agency Engauge (www.engauge.com) has been named Agency of Record for HoneyBaked, representing over 400 franchise and corporate-owned stores across the country.
Mark M. O’Brien, VP of Marketing at HoneyBaked, said, “Engauge is an ideal partner to help lead our marketing today, and to chart our digital-centric future with new and expanded use of interactive, social and mobile channels.”
For years, HoneyBaked has been proudly known as the holiday destination for premium foods like their signature Honey Baked Ham, turkey, sides and desserts. Engauge will help HoneyBaked remain loyal to this core audience while attracting and expanding new audiences with lunch, catering, online and gift offerings.
The scope of the relationship includes strategic planning, creative, media, digital and social strategy, broadcast and direct mail.
“We’re thrilled to be working with HoneyBaked — a brand that has already developed such loyal and passionate customers,” said Nick Bandy, CEO of Engauge. “We embrace the challenge to help them think beyond, and grow the vision for, expanding their relationships through social, mobile and digital in ways they haven’t before.”
This win adds to the agency's portfolio of restaurant brands, which includes a number of QSR and fast casual brands.
The first release of the agency’s work will be seen during the fourth quarter of 2012.
About HoneyBaked (www.HoneyBaked.com)
HoneyBaked is renowned for its slow-smoked, spiral-sliced HoneyBaked Hams and Turkey Breasts with signature sweet crunchy glaze, as well as a host of other entrees, side items and desserts. Since its founding in 1957, sharing and enjoying HoneyBaked premium foods has become a tradition for families nationwide who can now shop for them at more than 400 HoneyBaked locations and an online store. Whether its customers are marking holidays and special occasions or serving everyday meals, HoneyBaked helps families create life’s delicious moments.
About Engauge (www.engauge.com)
Engauge is a full-service marketing agency for the digital and social age. They help grow clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The agency’s client roster includes Nationwide Insurance, Holiday Inn, Coca-Cola, Chick-fil-A, and Cisco Systems. Engauge, which has offices in Atlanta, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.