ROXO Adds Virtual Piggy as Payment Solution

ROXO to offer youth and family payment solution for fun and creative accessories

HERMOSA BEACH, Calif.--()--Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe-online youth purchasing, today announced that the Virtual Piggy service will be integrated into ROXO’s fun customizable jewelry business.

ROXObands® are a national brand. The trademarked silicone band is decked out with square chrome plated metal attachments called “Rocx®.” ROXO provides 100’s of Rocx including many youth-favorite brands such as Disney and Marvel. People can also customize their bands further by creating unique rocks from photos or images. ROXO products are available at major retailers such as Wal-Mart and online at www.getroxo.com.

“ROXO is so excited to join Virtual Piggy. We applaud its basic tenets: educating youth on sound money management, and giving mom and dad the peace of mind that the products and services their kids are buying have been screened for value. ROXO looks forward to providing a great shopping experience for Virtual Piggy consumers!” -Greg Ramfos, President and Founder, ROXO

“We are thrilled to provide support to ROXO’s ecommerce operations,” said Dr. Jo Webber, CEO and Founder of Virtual Piggy. “There is a rising sense of individualism amongst the Millennials and Generation Z and the ROXO brand allows them to literally wear their individuality on the sleeves.”

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

About ROXO

“ROXObands®” were introduced to the suburban Detroit consumer market in December 2010 through initial school fundraisers. Today it's a national brand. The product has been best described as “The 21st century band.” ROXO adds expression to silicone bracelets which creates a brand for each individual. ROXObands are recognizable even if you are looking from afar. ROXO has revolutionized the silicone band market to the next generation of bands. The company is based in Rochester Hills, MI and on the Web at: www.getroxo.com

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.

Contacts

Virtual Piggy
Rick Lopez, 310-853-1950
Fax: 310-634-1246
Rick@virtualpiggy.com

Release Summary

Virtual Piggy to integrate ROXObands with Marvel and Disney characters

Contacts

Virtual Piggy
Rick Lopez, 310-853-1950
Fax: 310-634-1246
Rick@virtualpiggy.com