CORRECTING and REPLACING SundaySky Collaboration with AT&T and Amdocs Wins Consumer Billing Innovation Award

Recognized in the Consumer Service Category at the Global Telecoms Business’s 2012 Innovation Awards

CORRECTION…by SundaySky

NEW YORK--()--Please replace the release dated July 11, 2012 with the following corrected version due to multiple revisions.

The corrected release reads:

SUNDAYSKY COLLABORATION WITH AT&T AND AMDOCS WINS CONSUMER BILLING INNOVATION AWARD

Recognized in the Consumer Service Category at the Global Telecoms Business 2012 Innovation Awards

SundaySky, the creator of SmartVideo, today announced with Amdocs and their customer AT&T, a premier communications holding company, the joint win of the Global Telecoms Business 2012 Consumer Service Award, Consumer Billing Innovation.

“SundaySky, AT&T and Amdocs were recognized for the video bill service created for new customers of AT&T’s U-verse® service,” said Alan Burkitt-Gray, editor of Global Telecoms Business. “This is a remarkable project that is designed to help customers understand their billing statement by explaining it with a video.”

Amdocs’ billing systems deployed at AT&T, including the Amdocs document designer system, feed customers’ billing information into SundaySky’s SmartVideo technology, enabling AT&T to deliver real-time, personalized, narrated video bills to U-verse customers. The goal of the video is to make customers’ bills easier to understand, so they can spend less time reviewing paperwork and more time enjoying their U-verse services. A link to the video bill is emailed to the customer, and it is also available on the customer's online account at myATT.com.

“The AT&T U-verse video bill represents a first-of-its-kind experience for consumers,” said Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs. “Through collaboration between Amdocs, SundaySky and AT&T at the AT&T Foundry® innovation center, this innovative service was delivered to consumers in just a few months time.”

“In a recent customer service survey, we received a 90 percent satisfaction rating with the video bills,” said Deno Hairston, director – digital experience marketing, AT&T. “With this new video technology, we also received fewer phone calls regarding billing issues from U-verse customers.“

“SundaySky’s SmartVideo technology allows brands like AT&T to proactively address the complexity of invoice administration with a video presentation of billing statements. These personalized, real-time videos explain usage in a format that balances information and entertainment, increasing the user’s experience and loyalty with the brand,” said Jim Dicso, president and chief revenue officer of SundaySky.

To learn more about AT&T’s use of SmartVideo, watch this video.

SundaySky is the creator of SmartVideo, a newer, better, smarter way of using video to communicate with prospects and customers. SmartVideo delivers a compelling, personalized, real-time video experience designed to reach people with what they need to know in the most engaging, entertaining and informative way possible. SundaySky's innovative convergence of technology and creativity has advanced the use of SmartVideo to more effectively engage people at every step of the customer lifecycle. Our platform generates hundreds of thousands of SmartVideos daily that attract traffic, retarget prospects, convert prospects to customers, support customers, and enhance customer relationships. SundaySky customers include leading consumer-facing organizations like Office Depot, Tiger Direct and Lenovo.

Contacts

Metis Communications
Erin Rohr, 617-236-0500 x20
erin.rohr@metiscomm.com

Release Summary

SundaySky today announced with Amdocs and their customer AT&T the joint win of the Global Telecoms Business 2012 Consumer Service Award, Consumer Billing Innovation.

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Contacts

Metis Communications
Erin Rohr, 617-236-0500 x20
erin.rohr@metiscomm.com