LOUISVILLE, Ky.--(BUSINESS WIRE)--In what the brand is calling its biggest product launch since Kentucky Grilled Chicken®, KFC today introduced Original Recipe® Bites. The new menu item is bite-sized chicken at its very best and as only the world's most popular chicken restaurant chain can offer.
Combining the Colonel’s signature Original Recipe® blend of 11 herbs and spices with big bite-sized pieces of 100 percent breast meat chicken, Bites are freshly prepared and hand breaded, just like KFC’s world-famous Original Recipe chicken on the bone.
“Only KFC could introduce big, bite-sized chicken with the famous flavor of Original Recipe,” said Jason Marker, Chief Marketing Officer for KFC U.S. “With the introduction of Original Recipe Bites, bite-sized chicken has finally ‘grown up.’ They’re big, tasty pieces of bite-sized 100 percent breast meat chicken that will be a hit with adults as well as kids.”
Bite-Sized Chicken, All Grown Up!
Supported by a fully integrated marketing plan, which includes national advertising, public relations and digital/social media, the launch of Original Recipe Bites targets consumers who are craving bite-sized chicken for their grown-up tastes.
The concept of “bite-sized chicken, all grown up” is captured in the national TV commercial which begins airing today. (Visit www.kfc.com to view the spot.) The commercial features a man in his late 20s who still lives in his basement and is about to be kicked out by his disgruntled parents who think it is time he grows up and moves out.
However, just as the dad is about to give the command, he tries one of his son’s Original Recipe Bites. He is quickly impressed by his son’s sound choice in bite-sized chicken, recognizing that his son is grown up after all.
Original Recipe Bites are available in both six- and 10-piece portions, and can be ordered either a la carte or in a Combo. Combos include a side item and a medium drink. For a limited time, the six-piece combo is only $3.99, at participating restaurants nationwide.
For more information about Original Recipe Bites, visit www.kfc.com.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Crispy Strips with home-style sides, Hot Wings, and freshly made chicken sandwiches including the Double Down® and the Doublicious®. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).
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