ATLANTA--(Dodge Communications, an integrated communications agency serving the healthcare industry, announced today it has been selected as the agency of record to execute integrated communications campaigns for Accelarad and Outcomes Health Information Solutions.)--
“We’re looking forward to developing public relations and marketing campaigns for Accelarad and Outcomes Health that highlight emerging opportunities in the healthcare market”
Accelarad empowers healthcare organizations, physicians and patients to bridge the continuum of care through the quick and secure exchange of medical images and documentation. Dodge was engaged to create an effective messaging platform and develop a new company website that will increase awareness of the company’s offerings and reposition its solutions as it expands its services into areas outside of radiology. These efforts will likewise be supported by a targeted public relations program.
“Our decision to partner with Dodge Communications was based on their experience, exclusive focus and deep knowledge of the healthcare industry,” says Willie Tillery, CEO of Accelarad. “We’re confident Dodge will help us communicate the benefits of our technology and better position us to our target audience of healthcare organizations, physicians and patients.”
Outcomes Health provides compliance-based programs supporting quality, care and financial management initiatives. Outcomes Health’s suite of services helps improve risk adjustment data integrity that impacts revenue performance, accreditation and meets government regulatory requirements. Planned tactics include trade show support, website updates and PR outreach around a new product launch.
“We’ve turned to Dodge Communications to enhance our brand awareness by educating the market on the importance of quality and productivity as it relates to data analytics,” says Wanda Kochhar, CEO of Outcomes Health. “We believe that Dodge is uniquely qualified to conduct an integrated communications campaign for us based on their ability to think and act strategically and develop plans that will grow a company.”
“We’re looking forward to developing public relations and marketing campaigns for Accelarad and Outcomes Health that highlight emerging opportunities in the healthcare market,” says Brad Dodge, president and CEO of Dodge Communications. “Our skilled teams will provide strategic counsel to both companies, recommending and executing targeted programs to increase brand awareness and market share.”
About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies build brand awareness, establish thought leadership and generate demand. For more information, visit www.dodgecommunications.com or call (770) 998-0500. The Dodge Communications Blog provides insights on the latest healthcare industry, marketing and public relations news and issues.