Real Media Group’s Ad Serving Business Grows

Business Insider, Investing Media Solutions, Beliefnet.com and DirectorsLive choose 24/7 Open AdStream for its ad serving capabilities

NEW YORK--(BUSINESS WIRE)--Real Media Group, a business unit of 24/7 Media, WPP’s marketing technology company, today announced the addition of several new clients to its portfolio of 1,200-plus top web publishers. Business Insider, Investing Media Solutions, Inc., Beliefnet.com and DirectorsLive are among a number of publishers who have recently selected 24/7 Open AdStream as their online ad management technology. “Real Media Group offered us the best combination of service and technology for our ad management needs,” said Julie Hansen, President and COO of Business Insider. “Since we began using 24/7 Open AdStream our ad operations have been seamless, instant and easy.”

“We look forward to helping these new clients drive revenue and to supporting their evolving needs.”

The expansion of capabilities and features into the 24/7 Open AdStream product over the last year, including premium video, expanded mobile offerings, new reporting capabilities and innovative partnerships has enticed top publishers to begin or continue working with Real Media Group to maximize their opportunities for inventory management and monetization.

With a 24/7 Open AdStream license from Real Media Group, clients benefit from:

• Ad delivery and optimization, including targeting, video and rich media
• Audience management, with web analytics, data management and segmentation
• Business management, plus intelligence reporting and creative workflow
• Inventory extension, from 24/7 Connect and 24/7 Trader
• Advanced solutions, including multi-platform delivery, open APIs and professional services

“Onboarding these new clients really demonstrates the commitment we have made to expand our product offerings, while maintaining a robust and scalable solution,” said Larry Allen, SVP of Business Development at Real Media Group. “We look forward to helping these new clients drive revenue and to supporting their evolving needs.”

“Since making the change from DoubleClick to Real Media Group’s ad serving technology, many of our publishers have seen their load time cut in half,” said Jordan Siegel, Co-Founder, GM Network Operations, Investing Media Solutions. “We are, of course, very pleased with these results and with Real Media Group’s feature rich ad technology platform and their demonstrated commitment to helping grow our digital media business.”

About Real Media Group

Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is a business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.