StrongMail to Present Cross-Channel Marketing Strategies at eTail Europe

Email marketing experts from StrongMail and Reed.co.uk to present five key strategies for driving engagement and revenue via coordinated cross-channel communications

LONDON--(BUSINESS WIRE)--StrongMail, a leading provider of email and cross-channel marketing solutions for enterprises, today announced that it is presenting cross-channel marketing strategies at the eTail Europe conference taking place 25 - 27 June, 2012, in London, UK.

“How do we incorporate these new channels into our marketing and make them successful - or more to the point - profitable?”

Today's marketing mix is a stew of time-tested channels spiced with continuously emerging media that have yet to develop the same foundations for success. Marketers face the inevitable question: "How do we incorporate these new channels into our marketing and make them successful - or more to the point - profitable?" The key to that answer lies in how brands engage their audience across multiple channels.

In this interactive roundtable at eTail Europe, marketing experts from StrongMail and Reed.co.uk will explore how leading brands are tackling this challenge to increase customer lifetime value by harnessing the power of cross-channel campaigns.

eTail Europe – Interactive Roundtable

Title: "Unraveling the Mysteries of Cross-Channel Engagement"
Date: 26 June 2012
Time: 4:15pm
Location: QEII Conference Centre

Speakers:

• Hari Saini, Director of Client Success, StrongMail
• Mark Ridley, Director of Technology, Reed.co.uk

Event Information:
http://www.wbresearch.com/etaileurope/home.aspx

For more information on upcoming industry events, visit StrongMail's online marketing events page.

About StrongMail Systems, Inc.

We're StrongMail. We cater to forward-thinking enterprises that are looking for more than just a “me-too” email marketing solution. As our name implies, we’re all about helping our clients create STRONG email marketing programmes – ones that are impactful, effective and efficient. We believe that email provides the foundation for great interactive marketing, and that social media and mobile marketing serve to strengthen that foundation. While Forrester Research named StrongMail as one of only six ESPs suited for enterprise marketers alongside vendors like ExactTarget, Responsys and Cheetahmail, our solutions and approach are very different (which is why enterprises and high-volume senders like us). Talk to us. See how StrongMail is different, and how that difference can help your business grow. Learn more at www.strongmail.com.