PONTE VEDRA BEACH, Fla. & PHILADELPHIA--()--Knowledge@Wharton, the online research and analysis journal of the Wharton School of the University of Pennsylvania, Social Strategy1, the preeminent social media monitoring and analytics firm, officially announce the inaugural Social Media Leadership Awards, presented with support from Ernst & Young.
“This great collaboration with Knowledge@Wharton will empower business to use social media to its fullest.”
The event will recognize champions in the use of social media by surfacing best practices in a variety of business uses. Companies large and small will compete across more than 10 categories that demonstrate innovative uses of social media.
"Social media affects every aspect of business, though its full power has yet to be realized,” said Steve Ennen, President and CIO of Social Strategy1. “This global competition spotlights the multiple uses and best practices of this phenomenon, and recognizes those who best understand its potential."
The competition will include yearlong coverage, best practices, white papers and insights from social media experts in multiple fields, and culminate with a two-day award luncheon and social media workshop at the Wharton School in November. The awards ceremony and workshop will take place on Wharton's Philadelphia, Pa., campus and will be broadcast online over social media channels.
A panel comprised of global business, social media, academic leaders will evaluate the entries. Champions will be chosen based on innovation and success in the use of social media to solve organizational challenges.
The winners will receive global exposure through Knowledge@Wharton and Social Strategy1 channels and partners including Social Strategy1’s OfficeArrow.com, a marketplace and community for small business.
"Through our Office Arrow research we've determined that businesses large and small still need a lot of direction in social media,” said Michael F. Lewis, Chairman and CEO of Social Strategy1. “This great collaboration with Knowledge@Wharton will empower business to use social media to its fullest."
Entries will be accepted beginning July 15, 2012. For more information, including sponsorship involvement, rules, or eligibility, go to www.smlawards.com or www.socialmedialeadershipawards.com. Follow the year-long competition on Twitter #smlawards, and its LinkedIn group.
About Social Strategy1
Social Strategy1 is a managed services and business intelligence firm specializing in social media and online intelligence. Supported by teams of analysts that provide clients actionable insights for managing online presence and strategy, SS1 serves multiple industries and business functions. For more information, visit www.socialstrategy1.com or follow “@sstrategy1” on Twitter.
About the Wharton School and Knowledge@Wharton
The Wharton School of the University of Pennsylvania -- founded in 1881 as the first collegiate business school -- is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,900 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 88,000 graduates.
Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books and interviews with faculty and other experts on current business topics. The Knowledge@Wharton network --including Chinese, Spanish, Portuguese, Indian, Arabic and High School editions – has more than 2 million subscribers worldwide.
About Office Arrow
Office Arrow is the social marketplace for business-to-business services. Discover, recommend, and connect with business vendors in your city. Review actual customer recommendations and connect with business decision makers in one-click. Follow @OfficeArrow on twitter.