UrbanSitter Triples Parent Membership and Increases Bookings 500 Percent since January

Company taps sitter booking data to publish infographic outlining hourly sitter rates across the country

UrbanSitter reveals babysitter rates across the country.(Graphic: Business Wire)

SAN FRANCISCO--()--UrbanSitter, an online service for parents and sitters to connect through people they know, reports substantial market momentum. Launched in September 2011, the company has acquired thousands of members in more than a dozen cities across the U.S. and has tripled parent accounts and doubled sitter accounts since January. What’s more, the company has increased sitter bookings by 150 percent month over month in 2012.

UrbanSitter also recently analyzed a sampling of several thousand bookings to determine average sitter rate per hour for one child is $12.75. More specifically, hourly sitter wages range from $15.50 in Manhattan and LA to $9.50 in St. Louis. The company also discovered that most jobs take place with the hours of 6 p.m. and 11 p.m.

Additional UrbanSitter usage statistics include:

  • 80 percent of the time that a parent needs a sitter, they find one who accepts the job.
  • On average, sitters confirm accepted booking requests within 3 hours nationwide.
  • The average payment for jobs booked on UrbanSitter is $67.
  • Parent members hire an average of 2.4 different sitters in a three-month period.
  • Top 25 percent of sitters have more than 20 reviews and babysit for more than 40 repeat families.

The infographic is freely available and accessible through the following link: http://blog.urbansitter.com/babysitting-by-the-numbers-infographic-by-urbansitter-com/. Interested parties have permission to embed and share the infographic on their websites or blogs with attribution to UrbanSitter.

UrbanSitter is currently available in San Francisco, San Diego, Los Angeles, New York, Chicago, Boston, Denver, Boulder, Seattle, Reno, Lake Tahoe, St. Louis and Seattle. For more information, or to sign up, please visit: www.urbansitter.com.

About UrbanSitter

An online service for parents and sitters to connect through people they know, UrbanSitter makes booking a trusted babysitter as easy as booking dinner reservations. The site enables parents to search, book and review trusted sitters within minutes.

Headquartered in San Francisco, UrbanSitter was founded by a group of Internet veterans who wanted to use technology to power a faster, more personal babysitting service. The company is backed by First Round Capital, with participation from Rustic Canyon Partners, Menlo Ventures and several angel investors. For more information or to sign up, visit www.urbansitter.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50311905&lang=en

Contacts

For press inquiries:
Tonzi Communications
Sarah Tonzi, 585-905-1806
stonzi@rochester.rr.com

Release Summary

UrbanSitter has tripled parent membership and increased bookings 500% and taps sitter booking data to publish infographic outlining hourly sitter rates across the country.

Contacts

For press inquiries:
Tonzi Communications
Sarah Tonzi, 585-905-1806
stonzi@rochester.rr.com