Pure Romance, LLC Announces Growth Investment Partner, Craig Capital Corporation

CINCINNATI--(BUSINESS WIRE)--Pure Romance, LLC, the nation’s leading and fastest-growing direct seller of relationship-enhancement products, announced today it has entered into a growth investment partnership with Craig Capital Corporation, a company that has a long history of bolstering companies’ growth and is committed to championing issues of women’s sexual health. The partnership will focus on investments in key areas, including infrastructure, comprehensive training and IT support to further the goal of increased market share and overall advancement of the relationship-enhancement marketplace.

“We’re excited to enter into a long-term partnership with Pure Romance”

“It’s incredibly rewarding to find a partner like Craig Capital, who not only has the vision and means to help us build our core business and expand our footprint but is also strongly dedicated to issues of women’s sexual health,” said Chris Cicchinelli, President and CEO of Pure Romance, LLC. “We’re thrilled to welcome their team into the Pure Romance family and reaffirm our commitment to Empower, Educate and Entertain!”

Since 1986, Craig Capital has successfully invested in companies, such as ParaGard®, the leading non-hormonal IUD in the U.S., and led efforts to increase market share, profitability and efficiency among their partners. “We’re excited to enter into a long-term partnership with Pure Romance,” said Dan Bryan, Managing Director of Craig Capital Corporation. “The opportunity for growth within the direct selling relationship-enhancement industry is extraordinary. The current size of the industry in the U.S. is less than $250 million; however, the potential market size exceeds $2 billion, and Pure Romance is positioned to be the key driver in that growth.”

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About Pure Romance, LLC

Pure Romance is the nation’s leading and fastest-growing woman-to-woman direct seller of relationship-enhancement products. Pure Romance markets its premier line of products, ranging from bedroom accessories to beauty products to lingerie, through a network of more than 75,000 specially trained or certified sales Consultants at in-home parties throughout the United States, Canada, Puerto Rico, the U.S. Virgin Islands, South Africa, and Australia. With a tradition of empowering women, both sexually and financially, the company focuses on numerous sexual health education ventures, such as its Sexual Health Education Department and its ongoing relationship with Indiana University’s Center for Sexual Health Promotion, which includes collaborative research studies and training courses. For more information on Pure Romance and its products, please visit www.pureromance.com.

About Craig Capital Corporation

Craig Capital is a family office that, since 1986, has invested in companies with competitive advantages, strong, sustainable market positions, and products with a low risk of technological obsolescence. For more information, please visit www.craigcapitalcorp.com.