Intelimedix to Highlight Healthcare Analytics Solutions at American Health Insurance Plan (AHIP) Institute 2012

TAMPA, Fla.--(BUSINESS WIRE)--Intelimedix, a leading provider of market-differentiating solutions in healthcare analytics, will showcase its full suite of solutions that includes four core products: Tru:Inform, Tru:Insights, Tru:Beacon and Tru:Analytics. The company will feature the newest of the four, Tru:Inform, which significantly reduces operating costs for healthcare payers while improving brand loyalty, at the AHIP Institute 2012 in Salt Lake City, June 20-22.

“The beauty of Tru:Inform is that our solution builds upon our customers’ existing communication tools and channels”

“Healthcare costs per family in the U.S. more than doubled in the past nine years,” said Intelimedix CEO David Robinson. “Compounding the cost and quality challenges are low rates of healthcare literacy. Health plans have the opportunity to reverse this trend by deploying innovative rules-based communication tools that help healthcare decision-makers generate improvements in both costs and quality. These tools must deliver meaningful information while keeping the individual recipient’s needs and expectations in mind. Tru:Inform is designed to do just that.

“The beauty of Tru:Inform is that our solution builds upon our customers’ existing communication tools and channels,” he added. “The solution combines multiple sources of data into a publication-quality, interactive document that is customized for each market segment. This solution also integrates a payer’s healthcare literacy initiatives and portal adoption initiatives. Tru:Inform very quickly impacts and improves communication quality and messaging consistency, while lowering operating costs. Truly, this is a market differentiator.”

Customers using Tru:Inform confirm a return on investment within one year of operation and outcomes that include:

• Easy-to-generate, customer-centric communications in print and electronic media
• Increased understanding of care management information, benefits, available options and value
• Immediate reductions in print costs
• Increases in portal usage and adoption

For more information or a demonstration of Tru:Inform, please visit Intelimedix at booth 332 during AHIP Institute 2012.

To attend the premier healthcare plan industry event, visit AHIP Institute 2012.

ABOUT INTELIMEDIX

Intelimedix is a leading provider of market-differentiating solutions in healthcare analytics. Our customizable solutions in employer group reporting, mass customized communications, medical cost containment and outsourced analytics are powered by a common analytic platform that offers previously unattainable levels of capability, speed and accuracy. Intelimedix is a privately held company with strategic investment from a consortium of Blue Cross and Blue Shield licensees called BP Informatics, LLC. To learn more, visit our website at www.intelimedix.com.