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June 13, 2012 09:00 AM Eastern Daylight Time 

EA Launches ‘Project HONOR’ Initiative to Benefit the Families of Fallen Special Operations Warriors

Medal of Honor Warfighter and Partners Give Back to the Special Operations Community with Unique Give-Back Program for the Navy SEAL Foundation and Special Operations Warrior Foundation

Danger Close Games Announces Special ‘Medal of Honor Warfighter Military Edition’ Available Exclusively for Military at GovX.com

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts (NASDAQ:EA) is proud to announce today ‘Project HONOR’, a program dedicated to raising awareness and generating charitable contributions for fallen warriors from the Special Operations Community in honor of the sacrifices they and their families have made for their country. Through unique partnerships program with EA for Medal of Honor™ Warfighter, elite weapon and gear manufacturers who equip the Special Operations Community including Kaenon, London Bridge Trading, Magpul, SureFire, Mechanix Wear and others will donate to the Navy SEAL Foundation and the Special Operations Warrior Foundation for the benefit of Project HONOR. These esteemed weapon and gear manufacturers will also have their products featured in the game to help deliver the most authentic videogame warfare experience this holiday season. In addition to this, select partners have signed up to create and sell exclusive Medal of Honor themed merchandise and donate 100% of the proceeds of their sales to the Navy SEAL Foundation, the Special Operations Warrior Foundation and other charities. London Bridge Trading Company is leading the way with an entire line of gear showcasing an exclusive Project HONOR camouflage pattern.

“We are excited to be working with EA and Medal of Honor on this fantastic program that will ultimately benefit the lives of our service men and women and their families.”

Danger Close™ Games also announced today Medal of Honor Warfighter Military Edition, made exclusively for active, reserve and former U.S. military. In a unique partnership with GovX, Inc., the largest online shopping destination exclusively serving verified military, law enforcement and related government personnel and their families, the Medal of Honor Warfighter Military Edition includes the Medal of Honor Warfighter Limited Edition as well as exclusive in-game unlocks, including use of the Project HONOR camouflage pattern. For more information, please visit www.govx.com/mohw.

“We have a tremendous amount of respect for our service men and women around the world and a deep level of gratitude for the sacrifices both they and their families make on a daily basis,” said Greg Goodrich, Executive Producer of Medal of Honor. “We’ve teamed up with some of the biggest military brands to deliver an authentic experience in Medal of Honor Warfighter. We’re excited to work with these great partners to also launch Project HONOR to raise awareness for the Navy SEAL Foundation and the Special Operations Warrior Foundation and drive real world contributions of which we can be proud.”

“This partnership with EA and Medal of Honor will raise awareness on the work we do to help the families of fallen Special Operations warriors and facilitate contributions that help provide college scholarships for surviving children and financial assistance to families of severely wounded special operations warriors,” said John T. Carney, Jr., Special Operations Warrior Foundation President. “This is a great way to give back to some of our country’s greatest warriors.”

“Our mission is to provide immediate and ongoing support and assistance to the Naval Special Warfare community and their families,” said Jim Smith, Executive Director of the Navy SEAL Foundation. “We are excited to be working with EA and Medal of Honor on this fantastic program that will ultimately benefit the lives of our service men and women and their families.”

For more information about Project HONOR, visit www.medalofhonor.com/projectHONOR. For more information on the partner foundations, please visit the Navy SEAL Foundation at www.navySEALfoundation.org and the Special Operations Warrior Foundation at www.specialops.org.

Written by U.S. Tier 1 Operators while deployed overseas and inspired by real world events, Medal of Honor Warfighter delivers an up close and personal look at today’s battlefield and the fight against the ongoing global terror threat. From rescuing hostages in Abu Sayyaf’s stronghold in the Philippines to assaulting Al-Shabaab’s “Pirate Town” on the Somali Coast, Medal of Honor Warfighter puts players in the boots of today’s most highly trained and skilled warriors to experience missions that have a dotted line to real world terrorist threats. Powered by the ground-breaking Frostbite™ 2 engine, Medal of Honor Warfighter features real world hotspots in the single player campaign and introduces international Tier 1 Operators from 10 different nations in multiplayer allowing players to show their national pride online.

Medal of Honor Warfighter will be available in North America on October 23 and in Europe on October 26 for the Xbox 360® video game and entertainment system, PlayStation®3 computer entertainment system and PC. For more information on Medal of Honor Warfighter be sure to visit www.medalofhonor.com, and www.facebook.com/medalofhonor, or follow on Twitter™ at www.twitter.com/medalofhonor. Press assets are available at www.info.ea.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://info.ea.com.

Medal of Honor, Danger Close, The Sims and Need for Speed are trademarks of Electronic Arts. Battlefield and Frostbite are trademarks of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the property of their respective owners and used with permission. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies and used under license from Microsoft. All other trademarks are the property of their respective owners.

Contacts

EA Games Label
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
Devin Bennett, 212-672-0716
PR Manager
devinb@ea.com
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com

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