SEATTLE--(Simply Measured today released support for YouTube, allowing organizations to track, compare and measure YouTube campaigns as part of a comprehensive social media strategy. Simply Measured is now the only enterprise social measurement platform to integrate YouTube analytics with engagement data for Twitter, Facebook and Google+.)--
“Whether it’s Super Bowl Sunday or the launch of a new car model, YouTube has created a way for us to extend the value of our traditional marketing activities and interact with online communities like never before”
More than 800 million unique users visit YouTube each month, with more than four billion videos viewed each day.1 With this type of engagement potential, leading brands are committing significant time and resources to build and expand their profiles on the social media channel.
As the world’s fastest growing professional sports organization, the Ultimate Fighting Championship ® (UFC ®) YouTube channel features more than 1,200 videos that average 250,000 views each, far surpassing ESPN, MLB, NBA and NFL channels combined.
“YouTube has always been an important part of our social media strategy. We're consistently sharing video content to engage with fans and drive interest in events," said Kristin Adams, social media manager for UFC. “Simply Measured helps us understand which videos our fans are most interested in, and enables us to dive deep into the analytics that guide future strategy decisions, including posting time, video length and content themes.”
The three new enterprise reports allow clients to track YouTube engagement on a single channel, compare multiple channels for internal or competitive benchmarking, and measure YouTube in context with other social media programs.
“Whether it’s Super Bowl Sunday or the launch of a new car model, YouTube has created a way for us to extend the value of our traditional marketing activities and interact with online communities like never before,” said George Haynes, social and digital media manager, Kia Motors America. “Through our YouTube channel, we have seen millions of engagements and extended the life of brand content. Simply Measured makes it easy for us to assess what content is truly making an impact, by providing snapshots of content and channel performance in a simple and easily digestible format.”
In addition, today Simply Measured launched its Free Report Marketplace, a one-stop-shop for consumers and SMBs to gain insight to key data across YouTube, Twitter, Facebook, Klout and Google+. The Free Report Marketplace includes two newly released YouTube reports that allow users to track channel engagement and conduct benchmarking on a limited amount of data. Support for Pinterest, LinkedIn and Instagram analytics is coming soon and is currently accepting beta participants.
Simply Measured helps brands glean actionable insights from their social media efforts, closing the gap between casual conversations and measurable outcomes. The company’s enterprise solution allows organizations to closely track and analyze engagement across the most popular social channels, delivering a comprehensive view of their social media presence. From these reports, brands can measure the success of social media campaigns, analyze their competitive position and target messages appropriately based on a variety of data points.
“For brands building scale on YouTube and across social channels, measuring and optimizing performance is becoming a critical success factor,” said Adam Schoenfeld, CEO of Simply Measured. “Having UFC and Kia as early adopters of our new YouTube reports validates that brands are looking for consumable, flexible solutions that provide a holistic view of their social media strategy.”
To learn more about Simply Measured’s YouTube reports, visit: http://bit.ly/MqrqZ9
To access the Free Report Marketplace, visit: http://simplymeasured.com/free-social-media-tools/
About Simply Measured:
Simply Measured brings social media analytics to life. The company’s measurement and reporting solution aggregates social media data from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. More than 20 unique reports can be created in real-time and pushed to familiar tools such as Excel or PowerPoint with the click of a button. Simply Measured is trusted by more than 20 percent of the top 100 global brands and 35,000 users. Learn more at http://simplymeasured.com.
About Kia Motors America:
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.
About the Ultimate Fighting Championship(r):
Universally recognized for its action-packed, can't-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC(r) is the world's premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter(r), which now airs on FX in an exciting new live format.
In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed(r) video game franchise distributed by THQ, UFC GYM(r), UFC Fight Club affinity program, UFC Fan Expo(r) festivals, branded apparel and trading cards.
1 “The Beast with a Billion Eyes,” Time Magazine, January 2012. http://www.time.com/time/magazine/article/0,9171,2104815,00.html