2012 MITX Innovation Awards Winners Announced

Celebration of New England’s Impressive Innovation Advancements

BOSTON--(BUSINESS WIRE)--The Massachusetts Innovation & Technology Exchange (MITX), the premier organization representing the digital marketing, media and internet technology community, has unveiled the winners of its MITX Innovation Awards. This ceremony is one of the largest in the region recognizing the innovations powering the future of marketing, and revolutionizing the way we work and play. Winners were announced at the ceremony in 13 general categories, “Best of Show for Innovative Business,” the PwC Promise Award, and People’s Choice Awards for Class President & Vice President for the model class of 2011, at a sold out ceremony held on June 12th at the Westin Copley Place.. The program, held at the Westin Copley Place, was attended by more than 400 industry professionals.

“The organizations we’re honoring this year are among the best and brightest powering Boston’s innovation economy”

“The organizations we’re honoring this year are among the best and brightest powering Boston’s innovation economy,” said Debi Kleiman, president of MITX. “They put Massachusetts on the map in a way that our whole community can be proud of, and MITX is thrilled to bring together such an inspiring group.”

The 2012 MITX Innovation Awards Winners Circle:

Best Bootstrapped Start-Up	Temperature@lert
Best Business Operations Simplifier	aPriori Inc.
Best Commerce Transformer/Game Changer	Catalina Marketing
Best Consumer Tech that Makes Life Easier	True Fit
Best Contribution to Innovation by a University/College	Northeastern Entrepreneurs Club & IDEA
Best Customer Engagement Driver	WordStream, Inc.
Best “Doing Good” Innovation	Temperature@lert
Best Mobile App	Springpad
Best Mobile Solution	SCVNGR, Inc
Best Use of Game Mechanics	Practically Green
Best User Experience	Brass Monkey
Best Wellness Innovation	Ginger.io
Most Insightful: Analytics/ Business Intelligence	True Fit
Best of Show	SavingStar
PwC Promise Award	Crashlytics
PwC Promise Award	Evertrue
Investor of the Year	CommonAngels
People’s Choice – Class of 2011 President	CardStar
People’s Choice – Class of 2011 Vice President	Modiv Media, now Catalina Marketing

Innovation Hall of Fame Inductee: Bill Warner

The 2012 MITX Innovation Awards couldn’t happen without the help of these amazing sponsors. Platinum Sponsors: PwC, TripAdvisor. Event Sponsors: Atom Group, Cassidy Turley FHO, DLA Piper. Media Sponsor: BostInno. Creative Partners: massAV, Metropolis Creative.

For more information about the Innovation Awards, please visit www.mitxawards.org/innovation.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Cambridge, MA. For more information, visit http://www.mitx.org/.