DUBLIN--(http://www.researchandmarkets.com/research/s6hwzd/luxury_retail_mana) has announced the addition of John Wiley and Sons Ltd's new book "Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support" to their offering.)--Dublin - Research and Markets (
“Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support”
Noted Experts Offer Invaluable Insights into the Glamorous World of Luxury Retail:
Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector.
Key Topics Covered:
Chapter 1 Luxury and Brand Power
Chapter 2 The Distribution Models of Luxury
Chapter 3 The Different Outlets of Luxury Distribution
Chapter 4 The Internet as a Channel of Distribution
Chapter 5 Luxury Store Location
Chapter 6 Luxury Store Concept and Design
Chapter 7 Luxury Store Economics
Chapter 8 Luxury Retail Pricing
Chapter 9 Customer In-Store Behavior
Chapter 10 The Importance of Stores in Customer Relationship Building
Chapter 11 Building Loyalty in Luxury Brands
Chapter 12 Advertising and Communication
Chapter 13 The Future of Luxury Brand Retailing
Michel Chevalier is an expert in luxury brand management and retailing. A consultant with EIM in Paris and a visiting professor of luxury marketing and retailing at HEC and Paris-Dauphine University in Paris, he is also the coauthor of Luxury Brand Management and Luxury China, both published by Wiley.
Michel Gutsatz is an international expert in luxury brand management based in Paris. The founder of The Scriptorium Company, a brand strategy agency, he advises investment funds, luxury brands, and retailers in Europe, China, and the United States.
For more information visit http://www.researchandmarkets.com/research/s6hwzd/luxury_retail_mana
Source: John Wiley and Sons Ltd