24/7 Media Boosts Mobile App Advertising Capabilities with New Software Development Kit

NEW YORK--(BUSINESS WIRE)--24/7 Media, WPP’s marketing technology company, today announced the launch of a new software development kit (SDK) for 24/7 Mobile.

“This is the latest example of our continuing efforts to offer cross channel solutions on a single ad serving platform.”

The new 24/7 Mobile SDK is part of 24/7 Media’s unique 24/7 Open AdStream® ad management platform that includes display, video, mobile and social. The new Mobile SDK provides publishers and media companies with all of the necessary tools for integrating in-app advertising for both iOS and Android devices, whether smartphones or tablets, including the latest IAB & MMA formats.

The kit includes documentation and a sample app which can be used for showcasing and testing the technology along with the program library. Publishers simply include the SDK code within their mobile apps and the SDK automatically connects their mobile application with their ad server, 24/7 Open AdStream. Through this process, the publisher’s mobile application requests that the appropriate ad, including targeting features, be delivered from the ad server to the end user.

“Mobile advertising is growing rapidly and both publishers and media companies need to match advertising to app audiences,” said Rob Schneider, Senior Vice President of Corporate Strategy and Development, 24/7 Media. “This is the latest example of our continuing efforts to offer cross channel solutions on a single ad serving platform.”

Nicolle Pangis, President, Real Media Group Europe, a business unit of 24/7 Media, commented: “Our new SDK opens up additional sales opportunities by enabling publishers to monetize the advertising space in their mobile apps quickly and effectively by using the newest standards and technologies in the market.”

Because both 24/7 Mobile and the SDK use the same technology, publishers can monetize both mobile website and in-app advertising. Furthermore, 24/7 Media's comprehensive ad serving solution means that customers can more easily manage their display, video and mobile inventory within one tool, which enables them to save both time and budget.

About 24/7 Media

24/7 Media, formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been at the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis.

This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.

24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit www.247media.com.

24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to: www.networkadvertising.org.