LoveIt – Where Visual Sharing and Social Networking Meet

New Site Raises $6 million Series A Funding -- Aims to Refine Visual Discovery, Collection and Sharing

PASADENA, Calif.--(BUSINESS WIRE)--LoveIt (www.loveit.com) -- a visual curation and sharing platform -- launches a public beta having secured $6 million of Series A funding from Juvo Capital and PG Ventures. LoveIt is a site for individuals and groups to discover, collect, organize and share photos they love via private or public collections. Founded by a team of entrepreneurs with decades of experience and success in search-and-discovery innovation, LoveIt is refining the online visual experience and redefining how people search, curate and share images.

“We’re launching with powerful and collaborative tools that resonate with users. We also recognize, and are meeting their need for privacy with private collections”

“We’re launching with powerful and collaborative tools that resonate with users. We also recognize, and are meeting their need for privacy with private collections,” noted Ron LaPierre, Co-Founder and CEO of Love It, LLC. “We already have several major household brands actively using LoveIt including Better Homes and Gardens, Country Living, Marie Claire, and Honda as well as popular online companies like AHAlife, Airbnb, Eat24, eSalon and Gogobot.”

“The core team at LoveIt has the right mix of experience in the search space and success in launching companies within a crowded marketplace,” said Tamim Mourad, Director for PG Ventures. “I’ve known Ron since our days together at PriceGrabber.com and my confidence in his leadership and business savvy was very well placed. I’m confident that with his know-how and the team he has in place, LoveIt will achieve great things in the visual social marketplace.”

“LoveIt is a natural fit for Juvo Capital’s investment portfolio. What interested us the most was the opportunity to be at the forefront of creating the next stage of how people search and explore the web based on images,” added Talmadge O’Neill, General Partner of Juvo Capital and Board Member of Love It, LLC.

While the layout appears similar to other visual sharing sites, the differences with LoveIt are clear:

• Discovery: LoveIt connects users with their friends as well as with people who share similar visual tastes. LoveIt also helps users discover influencers, brands, websites, RSS feeds and blogs that have content related to what the user loves. LoveIt takes things one step further by showing users the original content source and allowing them to directly follow that source with a single click. The company’s patent-pending image recommendation engine consistently identifies and shares new compelling images to provide a more engaging and dynamic user experience.
• Easy Organization: Users can set up private collections, public collections and favorites to easily find images they like. The order of collections can be easily rearranged and images can be reorganized between collections by using convenient and intuitive drag-and-drop tools.
• Collaboration: Users can interact with other people in the LoveIt community to create a variety of collections from chic fashion to quirky art, tasty recipes to dream vacations, geeky gadgets to hot cars and anything else they choose. The private collection feature also makes it easy for multiple people to collaborate on professional work projects or for groups to plan special personal events.

About Love It, LLC:

Love It, LLC is a privately-held company based in Pasadena, California with 21 employees. The Company was founded in 2011 by Ron LaPierre, Tom Soulanille and Wei Guo alongside its two active board members, Harry Tsao and Talmadge O’Neill. Together they created the visual sharing platform, LoveIt, blending their decades of Internet industry expertise to create the next generation of social discovery.

About Juvo Capital:

Juvo Capital is an investment company built by successful Internet industry entrepreneurs, Talmadge O’Neill and Harry Tsao. Juvo Capital has invested in software and internet companies such as BeachMint, Chegg, Dropbox, eHarmony, eSalon and Gogobot. The Company’s successful liquidity events include the acquisition of iLike by MySpace and IPOs for Facebook, LinkedIn and Tesla Motors.

About PG Ventures, LLC:

PG Ventures, LLC is a Los Angeles-based investment company started by the founders of PriceGrabber.com, a leading comparison shopping website. PG Ventures typically invests in start-up and early stage technology companies, and in the case of one of its investments, eSalon.com, is actively involved in the business. eSalon is an innovative hair care and beauty company leveraging technology to deliver affordable, high quality, custom tailored beauty solutions direct to clients.