Former Motorola Mobility CMO Bill Ogle to Join Blue Calypso, Inc. as Chairman and CEO

DALLAS--(BUSINESS WIRE)--Blue Calypso, Inc. (OTCBB: BCYP), a digital word-of-mouth marketing company, announced today that Bill Ogle will join the company as Chairman and CEO starting June 11, 2012. Ogle, formerly Chief Marketing Officer for Motorola Mobility, Inc. will join the Blue Calypso team driving company growth and brand engagement through Calyp®, the company’s word-of-mouth influencer digital marketing platform.

“Our industry is in the early stages of establishing digital word-of-mouth influencer marketing as a viable solution for advertising, branding and demand generation. Bill has the experience, vision and industry credibility to take us to the next level and position Blue Calypso as the de facto platform for the future.”

Ogle has a deep knowledge of brand and consumer marketing, as well as the digital and mobile industries thanks to an extensive marketing background that spans 20 years. While at Motorola, he helped lead the successful launches of DROID, DROID X and the DROID RAZR. Prior to his tenure at Motorola, Mr. Ogle served as Chief Marketing Officer for Samsung Telecommunications America where he developed an extensive knowledge of the mobile device industry as he helped drive that company’s rise in the North American market. He also served as Chief Marketing Officer of Pizza Hut, where he helped reposition the brand and achieved significant sales and market share growth.

Following Google’s acquisition of Motorola Mobility on May 22, 2012 for $12.5 Billion, Ogle recognizing the potential of the next generation advertising platform of Blue Calypso, decided to pursue his passion for entrepreneurism and join the Blue Calypso team where he will work to make the company a leader in the world of digital marketing.

“Digital word-of-mouth influencer marketing is the next frontier for brands and Blue Calypso has the right combination of strategy, technology and intellectual property to lead the way,” said Mr. Ogle. “I am ecstatic to join the Blue Calypso team and guide the company in changing the landscape of digital marketing through our game changing platform.”

Calyp – Turning Consumers Into Brand Influencers

Blue Calypso offers brands a white label solution to reach their consumers through digital word-of-mouth influencer programs. Through Calyp, brands can launch product campaigns over social media platforms, enabling consumers to “endorse” products or services they love to their friends. The endorsers will be rewarded through a variety of gifts such as cash, miles, points and merchandise. In short, Blue Calypso taps into the power of influencer marketing by empowering brands to identify and create endorsers out of consumers who are already talking about them.

“I could not be more excited to have Bill, an industry icon, take the helm of Blue Calypso as CEO,” said Andrew Levi, the founder of Blue Calypso who will be transitioning to the role of Chief Technology Officer upon Mr. Ogle’s appointment. “Our industry is in the early stages of establishing digital word-of-mouth influencer marketing as a viable solution for advertising, branding and demand generation. Bill has the experience, vision and industry credibility to take us to the next level and position Blue Calypso as the de facto platform for the future.”

About Blue Calypso, Inc.

Blue Calypso Inc. is a digital word-of-mouth marketing and advertising company that offers its patented platform, Calyp® to unleash the power of brand advocacy throughout mobile and social media communities. Advocates of brands and businesses use Calyp to share personalized campaigns with friends via texts and social media posts in return for incentives such as perks and cash rewards. Brand advertisers leverage the Calyp campaign management system, which includes a collaborative dashboard, ad rendering and campaign distribution engine and comprehensive performance analytics. Calyp is available in the iTunes App Store, Android Market and on www.calyp.com.

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission.