BIRMINGHAM, Ala.--(BUSINESS WIRE)--Regions Financial Corporation (NYSE:RF) today announced that John Owen has been named the company’s new head of Business Lines, responsible for Consumer Services, Consumer Lending, Wealth Management and Business Services. In his expanded role he will help foster greater innovation and effectiveness across all business lines. Regions’ Chief Marketing Officer, Scott Peters, succeeds Owen as head of Consumer Services.
President and CEO Grayson Hall said, “We are all very proud of our accomplishments so far this year and, at the same time, we also realize there remains much more to do in order to ensure the long term success of our company. As we focus on prudent growth we are fine tuning our organization to better integrate and execute our strategic priorities across all business lines and geographies.”
The company also announced several related organizational changes that will drive growth and efficiency across its lines of business and 16 state footprint.
Keith Herron will now serve as the company’s new head of strategic planning & execution, reporting to Chief Administrative Officer David Edmonds. In this new role he will more rapidly translate the company’s strategic priorities into action throughout its markets, focusing on critical priorities such as cross-sell, account retention, service quality, performance management and business process improvement, among others, and will continue to serve on the company’s Operating Committee. Herron most recently served as president of Regions’ Midsouth Region.
The company also announced that it is streamlining its geographical structure into three regions, allowing it to preserve local presence and authority while enhancing overall efficiency. The three regions are:
- East, led by Brett Couch and headquartered in Tampa, which includes Florida (excluding the Florida Panhandle), East Tennessee, Georgia, North Carolina, South Carolina and Virginia;
- South, led by John Turner and headquartered in Birmingham, which includes Alabama, South Louisiana, Mississippi and the Florida Panhandle; and
- Mid-America, led by Ronnie Smith and headquartered in Nashville, which includes Middle and West Tennessee, Texas, North Louisiana, Missouri, Arkansas, Indiana, Kentucky, Illinois and Iowa.
Biographical Information:
John Owen has led Regions’ Consumer Services Group since 2009. Prior to this he served as head of Operations and Technology. Before joining Regions in 2007, he served as chief executive officer of Assurant Specialty Property, a Fortune 500 company based in Atlanta, Georgia. Owen began his service at Assurant in 1998 as senior vice president of Information Technology. He previously held the position of chief operating officer of Assurants’ Property and Solutions Group and then was promoted to chief executive officer. He graduated from Auburn University’s School of Engineering with a bachelor’s degree in Aviation Management.
Keith Herron most recently served as president of the Midsouth Region. He began his banking career in 1988 at Regions in the Management Associate Program. During his career, he has worked as a credit analyst and Commercial Middle Market and National Accounts Relationship Manager. He also served as the Commercial Banking Executive for Central Alabama, as well as Head of Credit Review and Area President for North Alabama, for East Tennessee and Middle Tennessee. Herron earned a bachelor's degree from Samford University, a master's degree in Finance from DePaul University and graduated with honors from Stonier Graduate School of Banking.
Scott Peters joined the company in 2004 as chief marketing officer. Prior to joining Regions, he served as executive vice president of Fidelity Personal Investments, as well as director of Mass Market Retail Banking at KeyCorp. He began his banking career with Citibank where he ultimately served as director of U.S. Core Product Marketing. Peters holds a bachelor’s degree in Marketing from the University of Connecticut.
About Regions Financial Corporation
Regions Financial Corporation, with $128 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, mortgage, and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,700 banking offices and 2,100 ATMs. Additional information about Regions and its full line of products and services can be found at www.regions.com.
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