SAN FRANCISCO--()--Quri, the company that is enabling a real-time, in-store intelligence platform for brands and retailers, today unveiled its smartphone app and cloud-based analytics application. Quri also announced that it is expanding from trial phase to full nationwide deployment. The company announced this from The Wall Street Journal’s D: All Things Digital conference, where it was chosen as one of the few companies to demo on stage. The senior executive conference recognizes and showcases the people and companies making significant accomplishments in the technology industry.
“Brands invest hundreds of billions of dollars every year to promote their products in stores, and they need a scalable solution to measure and optimize that investment”
Quri offers brands access to a reliable, on-demand mobile fieldforce of thousands of smartphone-armed shoppers who get paid to check in-store displays, assess competitive dynamics, report product out-of-stock and pricing information, and monitor promotions and launches.
“Brands invest hundreds of billions of dollars every year to promote their products in stores, and they need a scalable solution to measure and optimize that investment,” said Justin Behar, Co-founder of Quri. “We can check the status of products and promotions in thousands of stores within hours, providing brands and retailers with real-time, actionable data and photos, which enables them to greatly improve their in-store execution and the shopper experience.”
Via Quri’s iPhone app, called EasyShift, anybody can participate in the Quri network of shoppers to earn extra money at the stores they visit every day. Once signed up, consumers immediately see the assignments, or “Shifts,” available in their local area. Shifts are fun, easy, and only take a few minutes to complete.
Once a Shift is complete, information is immediately transmitted to Quri, where it is verified, analyzed and within moments becomes available to the brand client via its real-time, cloud-based analytics application. This empowers brands and retailers to quickly identify locations where problems exist, get a broad picture of the overall roll out of product and promotions, and to work with their internal teams and distribution partners to immediately address any issues.
To date, Quri has already successfully executed hundreds of campaigns for some of the world’s largest and most recognized brands.
Quri’s retail intelligence platform connects brands and retailers to an on-demand consumer fieldforce, which provides instant, in-store visibility of products and promotions. Quri enables brands and retailers to measure and optimize the exact shopper experience in real time, and also gives consumers an opportunity to earn supplemental income. The company is based in San Francisco, CA and was founded by Justin Behar and John Mecklenburg. For more information please visit: www.quricorp.com