Ace Metrix Closes Funding Round

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Ace Metrix™, the new standard in television and video analytics, announced today the completion of an $8 million round of financing from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. Ace Metrix will use the new funds to further accelerate its rapid growth, continue its focus on innovation and product development, and expand into new markets.

“We are on track to continue our 100% growth rate through 2012 and this new financing will allow us to further extend our portfolio of products and services to key adjacent markets while scaling our business infrastructure and sales and client services teams to meet the demands of our clients.”

Ace Metrix is changing the way that advertisers develop, deploy and target their television and online advertising with the industry’s leading software-as-a-service (SaaS) platform for assessing and acting on the creative effectiveness attributes of video advertising.

“Ace Metrix continues to impress us with their ability to push the envelope on innovation. The Company’s commitment to data analytics and technology creates a collaborative decision-making structure that leverages the best thinking of the agency/client partnership, from the inception of an idea all the way through to the end of a campaign,” said Pete Sinclair, Managing Director, Leapfrog Ventures.

“Ace Metrix delivers highly valuable and actionable analytics to the $71B TV advertising sector and the emerging video advertising segment. This is a substantial market opportunity and Ace Metrix has taken the leadership position,” commented Ann Winblad, Managing Director Hummer Winblad Venture Partners.

"We are very pleased with the broad and rapid acceptance of our services by many of the most respected brands in the industry – a list that represents the top 25% of national television advertisers," said Peter Daboll, CEO of Ace Metrix. "We are on track to continue our 100% growth rate through 2012 and this new financing will allow us to further extend our portfolio of products and services to key adjacent markets while scaling our business infrastructure and sales and client services teams to meet the demands of our clients.”

About Ace Metrix

Ace Metrix is the new standard in television analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape.

At the heart of the Ace Metrix product portfolio is Ace Metrix LIVE™, the largest database of its kind, with more than 16,000 scored television and online video ads across 75 categories, each with more than 12,000 quantitative and qualitative data points. The Company’s Creative Lifecycle Management™ framework provides a product suite for marketers that allows them to pre-test, target, and trend their advertising all with complete comparability and competitive context.

The company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.

For more information on the entire portfolio of Ace Metrix solutions, visit acemetrix.com.

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