TCL Showcases Its LED SMART Television in “Marvel’s The Avengers”

CORONA, Calif.--()--Opening to record box office results worldwide, “Marvel’s The Avengers” features one of TCL’s newest LED Smart Televisions.

According to Joe Sannella, General Manager of Product Marketing for TTE Technology, Inc. (TCL Multimedia’s US Subsidiary), the TCL television used in the film is “one of TCL’s newest models and showcases TCL technology and the breadth of its product line. We were able to provide the perfect TV for the application.”

In conjunction with the film’s release, TCL will be utilizing numerous film assets globally to promote the TCL brand and support sales of its 2012 television product line. These assets will be rolled out for use with TCL regional websites, local dealers and other marketing partners.

Providing TCL Televisions for use in highly visible, globally distributed, media coincides with the TCL global branding strategy and continues TCL’s successful string of cooperating with Hollywood filmmakers. Last year, TCL worked with the producers of “Transformers: Dark of the Moon” to utilize TCL televisions that transformed into film characters.

Michelle Mao, President of TTE Technology, Inc., said, “Use of TCL Television in Marvel’s The Avengers continues the partnership between TCL and Hollywood. An image of a TCL television in a globally distributed film translates well across all languages and geographies. With a global company such as ours, it is important to leverage assets with worldwide applicability.”

The 2012 TCL product line for North America can be viewed at www.tclusa.com.

About TTE Technology, Inc.: With its US headquarters in Corona, California, TTE Technology, Inc. designs and markets televisions in the United States under the TCL brand name, www.tclusa.com. TTE Technology, Inc. is a subsidiary of TCL Multimedia Technology Holdings Limited, one of world's largest consumer electronics manufacturers specializing in the development of high-quality televisions and other leading technology products. Headquartered in China, TCL Multimedia operates a global network of research centers, manufacturing facilities, and sales offices.

About Marvel Entertainment: Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

Contacts

TTE Technology, Inc.
Joe Sannella
General Manager, Product Marketing
317-370-1488

Release Summary

TCL and Marvel have partnered in the global release of the new film "The Avengers." TCL brand television is featured in the film and will serve as the exclusive TV brand in marketing the film.

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Contacts

TTE Technology, Inc.
Joe Sannella
General Manager, Product Marketing
317-370-1488