‘Do Not Track’ Regulation Set to Be Enforced Across Europe…U.S. Next? VisiStat Solves the Problem on Both Sides of the Pond

Situation gets sticky for companies using solutions such as Google Analytics because site visitors will need to grant “explicit and unambiguous” consent to allow companies to gather data from their visits. Fortunately, VisiStat’s IP-based approach does not require cookies to gather valuable website insights and customer intelligence.

SAN JOSE, Calif.--(BUSINESS WIRE)--VisiStat, a provider of cloud-based customer intelligence solutions that deliver key business insights for small/medium businesses and enterprises (SMB/SME), today announced that its IP-based solution is the perfect alternative to cookie-based analytics solutions, which are under increased scrutiny as the European Union’s ‘Do Not Track’ law is set to be enforced beginning May 26, 2012. Some experts are also suggesting that the “Do Not Track” law will soon be taking hold in the United States, as well.

“People typically don’t like cookies to begin with, and the enforcement of these regulations will only make it worse”

“VisiStat’s customer intelligence solution is IP-based, and only uses cookies as an option for tracking enhancements, enabling VisiStat customers to avoid the frustration and possible loss of revenue that the ‘Do Not Track’ laws may create,” said Stephen Oachs, Founder and CTO. “Whether you’re in London, Tokyo or San Francisco our solution provides businesses with a powerful alternative to ‘cookies only’ solutions such as Google Analytics.”

The EU regulation will require websites that set cookies to do the following:

• Inform visitors that cookies are being used
• Explain the purpose of the cookies
• Obtain a visitor’s consent to store the cookie on their device

The requirement for sites to provide information about cookie usage is not a new concept. Visitors that wish to block cookies have the ability to do so, but the EU regulation will require websites to obtain visitor consent (opt-in) in order to store cookies on a visitor’s device.

Additionally, recent studies also show that cookie-based tracking solutions are less accurate than IP-based solutions because cookies are blocked or broken during an online visit or transaction. However, cookies do have tracking advantages in certain applications, so a combination of the two can be extremely beneficial.

“People typically don’t like cookies to begin with, and the enforcement of these regulations will only make it worse,” added Oachs. “As an IP-based ‘hybrid’ solution, VisiStat provides critical business insights and customer intelligence without the use of cookies.”

About VisiStat

VisiStat’s customer intelligence platform captures complex analytical data in real-time, and simplifies it specifically for SMB/SME organizations, enabling well-informed business decisions that increase sales opportunities and maximize online marketing effectiveness. For more information, please visit www.visistat.com, call 408.458.9981 or e-mail [e-mail]. You can also read the company’s blog at http://blog.visistat.com/.