BETHESDA, Md.--()--Calvert Investments was ranked among the “Top Social Media Leaders in 2012” according to kasina, a financial services consulting firm. Calvert ranked number five out of fifty-three asset management and insurance firms for its promotional use of Facebook. kasina used a three-tier methodology that ranked firms based on content, branding, interactivity, and usability on each social platform.
“Calvert excelled on Facebook using the social network to tell a compelling brand story and leveraging the platform to share valuable content with advisors and investors”
“Calvert excelled on Facebook using the social network to tell a compelling brand story and leveraging the platform to share valuable content with advisors and investors,” said Jesse Mark, Research Analyst at kasina.
Calvert began building a social media presence in 2011 when President & CEO, Barbara Krumsiek, designated a small external team of “digitally native” people who had experience using social media. Internally referred to as the “Social Media Innovators,” the group came up with ideas for building a “Calvert Community” online that would include financial advisors, prospective investors and thought leaders who had an interest in environmental, social and governance issues.
“We are proud to earn kasina's top ranking for social media,” said Annie Cull, Senior Marketing Manager, at Calvert. "Social media is an important extension of our marketing and public relations efforts, and Facebook is an effective way to demonstrate the added value we provide to investors through our engagement on environmental, social and governance issues.”
kasina's commitment to innovating distribution in the financial services industry has made it one of the most influential strategy consulting firms in its sector. kasina works with a wide variety of clients from five continents, including firms representing 90% of the total assets under management in the US. An overview of services offered by kasina is available at www.kasina.com.
Calvert Investments is an investment management company that offers mutual funds and separate accounts to institutional investors, retirement plans, financial intermediaries, and their clients. We offer more than 43 equity, bond, cash, and asset allocation investment strategies, many of which feature integrated corporate sustainability and responsibility research. Founded in 1976 and based in Bethesda, Maryland, Calvert Investments managed assets of more than $12 billion as of March 31, 2012. More information is available at www.Calvert.com.
Calvert Investment Management, Inc., 4550 Montgomery Avenue,
Bethesda, MD 20814