MESA, Ariz.--(BUSINESS WIRE)--Esio Beverage Company has entered into a strategic agreement with select Kraft Foods refreshment beverage brands for use in its Esio Beverage System.
The Kraft brands to be launched with the Esio Beverage System this fall will be Crystal Light (including the popular Mocktails -- low-calorie non-alcoholic beverages recently featured on NBC’s The Celebrity Apprentice) and Country Time Lemonade.
“Partnering with Esio is yet another way to ensure our beverage brands are where our consumers are looking,” said Doug Weekes, Vice President, Refreshment Beverages, Kraft Foods.
“The technology embedded in the Esio Hot & Cold Beverage System is a game changer for the industry and fits well with our future focus on concentrates and innovative ways to reach the consumer,” Weekes said.
Walmart will serve as the premier launch retail partner for the Esio Beverage System, becoming available in stores this fall.
“The introduction of the Esio Hot & Cold Beverage System to the general public represents the first product designed to meet the need for hot and cold ready-to-drink beverages in a single convenient system,” said Frank Leonesio, founder and CEO of Esio Beverage Company.
“While we have been successful in the home and office markets, Esio is very excited to offer Kraft’s brands in this revolutionary beverage system at retail,” Leonesio said.
About Esio Beverage Company
Arizona-based Esio Holding Company, through its subsidiaries, is focused on the development, manufacturing and marketing of multi-serve beverage dispensing systems and beverage products for the home and office. Esio Beverage Company manages the company’s retail operational activities, Esio Franchising serves as the manager of franchise operational activities and Esio International oversees the technology licensing. The revolutionary Esio Hot & Cold Beverage System includes countertop and floor stand multi-serve beverage dispensers that conveniently offer any size (up to one gallon) hot and cold drinks at the touch of a button. Esio’s patented “drop ‘n drink” E-Paks deliver perfectly blended national brand and private label juices, sports drinks, vitamin fitness waters, teas and coffees. For more information, visit esiobev.com.
About Kraft Foods
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.