COLORADO SPRINGS, Colo. & PLANO, Texas--(BUSINESS WIRE)--Sunkist Soda and 7UP are teaming up with USA Basketball to become its official soft drink partner. Collectible cans will pair legendary members of the 1992 Dream Team with equally legendary soda brands. NBA legends Earvin “Magic” Johnson, Larry Bird, Patrick Ewing, David Robinson and Scottie Pippen will be featured on Sunkist, 7UP, A&W root beer, Canada Dry and Sun Drop soft drink cans, respectively, during a summer-long promotion cheering on the USA Men’s National Team.
"Basketball fans will love these limited-edition cans as they toast this year’s team and celebrate the original 1992 Dream Team," said Dave Falk, director of marketing for Sunkist soda.
Sunkist will also give fans exclusive opportunities to watch the USA Basketball men’s national team as they play in Las Vegas and Barcelona, as well as interact with USA Basketball legends, including Dream Team members. The Sunkist fans that win the trip to Barcelona will also experience a special presentation celebrating the Dream Team’s debut in the same city where they first graced the world stage 20 years ago.
“This is a special year for USA Basketball and this partnership with these iconic brands will help pay homage to our rich history,” said USA Basketball chairman Jerry Colangelo. “We look forward to having some of the most storied players in our program’s history recognized on these brands’ cans as we prepare to compete this summer.”
The limited-edition Sunkist, 7UP, A&W root beer, Canada Dry and Sun Drop soft drink cans will be available May 15, 2012, at retailers nationwide.
About Sunkist Soda
Sunkist Soda is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS) and its subsidiaries. DPS is the leading producer of flavored soft drinks in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 11 of our 14 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Peñafiel, Mott's, Mr & Mrs T mixers, Rose's, Schweppes, Squirt and Sunkist Soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.
SUNKIST and Design is a registered trademark of Sunkist Growers, Inc., USA used under license by Dr Pepper/Seven Up, Inc. ©2012 Sunkist Growers, Inc. and Dr Pepper/Seven Up, Inc.
About USA Basketball
Based in Colorado Springs, Colo., USA Basketball is a nonprofit organization and the national governing body for men's and women's basketball in the United States. As the recognized governing body for basketball in the United States by the International Basketball Federation (FIBA) and the United States Olympic Committee (USOC), USA Basketball is responsible for the selection, training and fielding of USA teams that compete in FIBA sponsored international basketball competitions, as well as for some national competitions. Since 2008, USA Basketball men’s and women’s teams have compiled a sterling 134-6 win-loss record in FIBA or FIBA Americas competitions. USA teams are the current men’s and women’s champions of the Olympics and the FIBA World Championships; FIBA women’s U19 world champions; the men’s and women’s title holders for the FIBA U17 World Championships; and the men’s and women’s U18 and U16 FIBA Americas champions. USA Basketball currently ranks No. 1 in all five of FIBA's world ranking categories, including combined, men's, women's, boys and girls. For further information about USA Basketball, go to the official Web site of USA Basketball at www.usabasketball.com and connect with us on facebook.com/usabasketball, twitter.com/usabasketball and www.youtube.com/therealusabasketball.
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