BOSTON--(BUSINESS WIRE)--Linkable Networks, a leader in card linked technology, today announced the launch of the industry’s first SKU-level offer capability allowing brands and retailers to capitalize on card linked offers with individual products, while offering financial institutions an additional source of revenue. For financial institutions, this addresses the need to be “top of wallet” to drive consumers to use a particular credit or debit card the most while reducing the need for credit reward programs. Brands and retailers can now promote specific product level items directly to customers. Savvy consumers looking to cash in on savings have the ability to access digital coupons at their fingertips, linking them directly to their existing credit or debit cards.
“Banks are looking to replace revenues lost to recent Federal regulations, merchants and manufacturers are looking for a more efficient and effective method of promotions and consumers are reacting positively to our new approach to accessing, storing and redeeming coupons,” said Doug Spear, Executive Vice President of Linkable Networks. “Being able to save on products by a simple swipe of your card benefits banks, advertisers and consumers.”
Spear added, “For example, a Midwest retail grocery chain will be able to offer a specific item such as a 16 ounce bag of tortilla chips for consumers to link to and save, rather than offer a broader discount offer such as $5.00 off your total purchase of $50.00 or more. In addition, advertisers will be able to promote specific products on this particular SKU-level item discount offer increasing their visibility.”
Linkable Networks SKU-level capability allows advertisers to eliminate wasted spend by delivering accurate attribution of in-store redemptions, enhance loyalty and increase sales, all the while improving campaign performance and ROI. The ability of providing more targeted offers give service providers the ability to leverage a combination of payment card rails, strategic third party data and merchant and manufacture relationships, which grants Linkable Networks’ advertising partners to distribute both merchant and SKU-level offers to any consumer medium.
Linkables (watch video), introduced publicly in November 2011, allow advertisers to link-enable any advertisement in any online or traditional media. This gives consumers a quick and seamless savings experience by linking retail discounts they see in banner, text, video, mobile, TV and print ads directly to their credit or debit card of choice. Once the offer is redeemed, the savings is automatically posted back to that card. These link-enabled ads give consumers savings with top brands and retailers throughout the country, anything from anything from restaurants and specialty retail to convenience and grocery stores. Consumers can currently see link-enabled ads across a variety of media properties while browsing online.
To learn more about Linkable Networks patent-pending SKU-level card linked offer capability that can drive long-term loyalty for brands and retailers, catch Executive Vice President, Doug Spear at the FinovateSpring 2012 Demo Stage 2 on Tuesday, May 8, 2012.
About Linkable Networks:
Linkable Networks, based in Boston, Mass., has built a new advertising functionality that converts TV, radio, print, banner, text, video, or mobile ads into card-linked offers, also known as “My Linkables.” The company’s card-linked offers are transforming the way that consumers take advantage of great savings from the brands they love while delivering pinpoint targeting, attribution for advertisers. Linkable Networks’ technology allows consumers to link store-level and manufacturer-level offers directly to their credit or debit card of choice, with no point-of-sale integration, no mail-in rebates and no paper coupons - and the discounts appear directly on the consumer’s bank statement. Linkable Networks is bridging the gap between advertisers, brands, consumers and financial institutions.