NEW YORK--(BUSINESS WIRE)--Dailymotion (www.dailymotion.com), the world’s second largest video portal with more than 100 million unique monthly visitors and 20,000+ new daily video uploads, has partnered with Flattr (www.flattr.com) – the Swedish micropayments platform from renowned Co-Founders Peter Sunde and Linus Olsson – to create the world’s first global-scale, socially funded video network. Dailymotion with Flattr now allows individual viewers to directly pay online video creators for their content, opening entirely new avenues for amateur artists, actors, musicians, podcasters, bloggers and others to generate their own revenue streams and monetize videos.
Dailymotion and Flattr’s partnership embodies the largest-scale implementation of the crowd funded revenue model for online video to date, with traffic numbers and user volume substantial enough to establish social funding’s viability as the future of online broadcasting. Video creators on Dailymotion who are part of the Motionmakers’ program – the site’s premium content hub for users to upload their own HD content – can import a Flattr button directly onto their channels and each individual video.
Flattr users, who make a monthly donation ranging from a few dollars to several hundred, simply click to donate funds directly to the creator. Each month, the number of total donations from each Flattr user is calculated and payment is divided evenly among all recipients the user has chosen. Recipients also register for Flattr accounts to receive funds, which they can in turn donate to others as they see fit or withdraw to a bank account.
Heralded in 2010 by Flattr Co-Founder Peter Sunde as “The ‘Like’ button that means something,” Dailymotion is proud to bring this technology to the worldwide stage as the next step forward in monetizing social video in a medium that could transform the media industry as it exists today. Imagine an amateur artist launching his own music video channel, earning enough revenue to bankroll live performances, create an independent record label or a living to support his family.
“Dailymotion is pioneering a new world for video makers to earn a living just by broadcasting their own content on our site,” said Roland Hamilton, Managing Director for Dailymotion US. “By empowering video creators to take control and earn money from their work, no longer will online video be limited to an unpaid pursuit.”
“Dailymotion enabling Flattr for its audience and Motionmakers is great validation for our model and strongly engaged user base,” said Linus Olsson, Co-Founder of Flattr. “We hope this will change the way audiences think about online video, encouraging viewers to donate to the creators of content that truly entertains, informs or serves a venerable cause.”
Available exclusively on Dailymotion.com, Flattr functionality will initially be accessible through any standard web browser, including on tablet devices. Compatibility for Dailymotion’s iOS, Android and Xbox LIVE apps may be forthcoming later this year.
To create your own Motionmaker channel, upload video and begin working for socially funded micropayments today, just visit www.dailymotion.com/motionmakers.
About Dailymotion
Dailymotion has 114 million unique visitors generating over 1.5 billion video views every month according to Comscore. It is ranked the 29th most visited website in the world.
Dailymotion offers the best content from users, independent content creators and premium partners in the media and entertainment industries. Using the most advanced technology for both users and content creators, Dailymotion provides HD video in a fast, easy-to-use online service. Dailymotion offers a high quality user experience across all digital devices (computers, mobile devices, connected TVs and tablets).
Dailymotion is available around the world in 15 different languages and 34 localized versions featuring local home pages and local content. For further information, please visit www.dailymotion.com.
About Flattr
Flattr (http://flattr.com) is a social micropayments service that allows creators to get paid online. The company advocates voluntary micropayments as the better alternative to paywalls and other restrictive means for charging for web content. Since the launch of public beta in August 2010 the Flattr economy continues to grow and today there are creators who make their living from Flattr support. The company was founded by former spokesperson for The Pirate Bay, Peter Sunde, and Linus Olsson. It has offices in Malmö, Sweden and London, UK.