MyCityWay Partners with RIM to Develop New App for PlayBook and BlackBerry 10 Platforms

Real-time urban reference app from MyCityWay for the PlayBook tablet and BlackBerry 10 users features a customizable live Dashboard and an intuitive color psychology-based user interface

NEW YORK--()--For the first time, the all-new MyCityWay offers its personalized, real-time, all-access Dashboard on BlackBerry® PlayBook™ and BlackBerry 10 later this year. The new MyCityWay is highly optimized for the BlackBerry PlayBook platform and transforms your tablet into a comprehensive, yet intuitive urban reference guide. Whether you are looking for local news, transit updates, cheapest gas prices, the hottest sales, restaurant deals, movie tickets or just the closest free Wi-Fi spot to get some work done, the Dashboard immediately scouts the scene and finds it for you.

The BlackBerry platform’s reputation as the de facto choice for business users combined with the way MyCityWay’s apps serve business travelers, city residents and tourists made this partnership a perfect match.

“Whether you are a business person on a plane planning your itinerary or a busy mom looking after the kids, MyCityWay will transform the PlayBook into the all-inclusive metro utility for your needs,” said Puneet Mehta, co-founder of MyCityWay. “We are highly impressed with how easily the BlackBerry developer tool kit allowed us to customize MyCityWay for the BlackBerry PlayBook tablet to offer users a truly enriched in-app experience.”

This spring, MyCityWay will be available on PlayBook for five cities including New York City, San Francisco, Chicago, Seattle and Austin, and will expand to over 20 cities by fall 2012. This first of its kind mobile urban reference app offers a personalized, real-time, all-access Dashboard that instantly connects you to local news, transit updates, hottest sales and all the up-to-the-minute usable information you crave. MyCityWay is also the first city guide app to display information in a visually intuitive menu. You’ll know when to hit-up a venue, where a deal is being offered and receive practical transit advice, like “you’re fine to walk to the restaurant from here” or “better take a cab.” Available now for New York City residents and travelers, MyCityWay will expand to include cities across the entire U.S. by the end of May, with international cities to follow.

"The MyCityWay app provides PlayBook users with incredibly useful info to make the most of their time in a city and it is a must-have app for both locals and visitors," says Martyn Mallick, VP, Global Alliances & Business Development at RIM, "We are also very excited to be working with MyCityWay to bring their app to the BlackBerry 10 platform later this year."

Click here to download the MyCityWay app today.

About MyCityWay

Co-founded by Sonpreet Bhatia, Puneet Mehta and Archana Patchirajan in 2009, MyCityWay is a real-time, personalized, geo-aware urban reference for mobile devices. Headquartered in New York City and with investors including FirstMark Capital, BMW i Ventures, IA Ventures and NYC EDC, MyCityWay offers its applications in over 70 markets across the world. Combining a range of rich applications with vital urban information and first of its kind technology, MyCityWay develops urban discovery and social applications that turn your hand held device into a mega-utility tool to explore cities like never before. For more information, visit http://www.mycityway.com.

About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

Contacts

Dittoe Public Relations
Michelle Bower, 317-202-2280 x11
michelle@dittoepr.com

Release Summary

For the first time, the all-new MyCityWay offers its personalized, real-time, all-access Dashboard on BlackBerry® PlayBook™ and BlackBerry 10 later this year.

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Contacts

Dittoe Public Relations
Michelle Bower, 317-202-2280 x11
michelle@dittoepr.com