FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--Oakley, Inc. today announced the launch of the “TakeLondon” sweepstakes honoring Team USA. Two grand prizes and five first-place prizes will be awarded by Oakley, the official eyewear supplier to Team USA.
“With so many of the world’s best athletes relying on our performance innovations, the 2012 Games will be a proud time for Oakley, and we’re celebrating with the ‘TakeLondon’ sweepstakes,” said Erik Searles, Vice President of Oakley Retail. “It’s an opportunity for all to share in the excitement, and a chance to win a dream trip to cheer on Team USA.”
Two grand prize winners will receive roundtrip airfare for two and hotel accommodations for a four-day, three-night Team USA experience that will include event tickets for swimming and basketball competitions. The grand prizes include dinner at the Oakley Athlete Safe House, two $500 shopping sprees at Oakley Stores, Oakley Team USA Eyewear for two, and Team USA Apparel for two. Five first-place winners will each receive a $500 Oakley Store shopping spree, as well as Oakley Team USA Eyewear and Team USA Apparel.
Searles continued, “Olympic fever is worldwide, but there is nothing like actually being there and experiencing the excitement of watching history in the making. This could be a once-in-a-lifetime opportunity for many, so we invite all to visit their nearest Oakley Store and register for a chance to win.”
The Oakley “TakeLondon” Sweepstakes will run through May 31st. Those who wish to enter are encouraged to register at an Oakley Store and view firsthand the Oakley Team USA product collections, as well as the wide arrays of Oakley lifestyle and performance products. Online registration will also be available. Added details and the Official Sweepstakes Rules can be found at www.oakley.com/takelondon. No purchase is necessary to enter.
“For decades, Oakley has innovated performance products BEYOND REASON™ and possibility, and as proud sponsors of Team USA, we are deeply honored that our athletes will rely on our world-class technologies in the most important performances of their careers,” continued Searles. “Customers can show their support and share their pride with the Oakley Team USA collections. We look forward to being at the London 2012 Olympic Games, and to being joined by the grand prize winners,” Searles concluded.
The first-ever performance-based eyewear supplier to Team USA, Oakley owns licensed rights for protective, active, lifestyle and corrective eyewear including glasses, sunglasses, goggles, and associated accessories. The Team USA eyewear collection includes four men’s sunglass designs (one of which is available in two renditions) and two women’s designs. Each of the special editions is highlighted with Team USA colors, and the U.S. Olympic Committee (USOC) logo is laser etched at the corner of the lens. A portion of the proceeds from the sale of each sunglass in the collection will support the training of U.S. Olympic and Paralympic athletes and hopefuls.
Oakley Stores augment the company’s valued retail partnerships around the world, while giving customers unique opportunities to preview new generations of the company’s inventions in both fashion and technologies. Select Oakley stores feature an Oakley Custom bar that gives visitors the opportunity to create their own renditions of Oakley eyewear and goggles.
Visit Oakley.com to learn about the company’s sport performance and lifestyle products, and to find the Oakley Store nearest you. Learn more about Team USA at TeamUSA.org, and follow them on Twitter and Facebook.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
About the USOC:
Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.