NEW YORK--(BUSINESS WIRE)--Real Media Group, a business unit of 24/7 Media Inc., announced today the availability of new video capabilities and formats within 24/7 Video, its leading online video advertising product. The announcement was made in conjunction with the IAB Marketplace – Digital Video event in New York.
24/7 Video provides digital competitive advantage for both advertisers and publishers. The new capabilities are a direct result of the acquisition of Panache by 24/7 Media, formerly 24/7 Real Media, in December of last year. The delivery of the newly integrated formats and capabilities helps clients reach the right audience regardless of the format or device.
Real Media Group’s video offering provides both publishers and advertisers with fast, flexible and high impact opportunities in online video advertising. Publishers gain the ability to monetize, target, and measure ad types across consumer platforms and devices as part of the 24/7 Open AdStream® technology platform. Advertisers can benefit from the combination of numerous ad formats joined with robust targeting, including cross-channel targeting between display and video.
“Real Media Group’s 24/7 Video offering provides the opportunity to reach a targeted audience through video advertising like never before,” said Ari Bluman, President, North America at Real Media Group. “Both 24/7 Open AdStream licensees and former Panache clients will benefit from the cross-pollination of features now included in 24/7 Video.”
The 24/7 Video offering includes:
- In-stream pre-roll creative units, a clear differentiator in the crowded video landscape, that drive incremental value and add differentiation in a commoditized market
- Workflow and operational efficiencies for internal teams
- Custom audience segmentation
- Look-a-like modeling
- In-depth reporting capabilities via a dashboard
- And more…
With 24/7 Video, Real Media Group provides clients with more sophisticated media strategies combining display, mobile and video tactics that increase brand awareness and efficiently reach the end user.
About Real Media Group
Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is the media services unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.