MIAMI--()--BURGER KING® restaurants are the number one choice for hungry consumers looking for fast, affordable, great tasting and now with better for you menu options. With fresh, high quality, local ingredients, BURGER KING® restaurants offer a wide range of healthier menu options for its customers through its BK PASOS POSITIVOS™ program, the company’s corporate responsibility program.
“We know that living a healthy lifestyle isn’t always easy and we hope that our better for you menu options and BK PASOS POSITIVOS™ program will help families in our local communities in doing so.”
The BURGER KING® brand is taking positive steps by featuring a lighter fare with menu options all under 500 calories including core BURGER KING® products, with no mayo added, such as:
- The WHOPPER® Jr., diet drink or water, a small salad at 400 calories;
- Cheeseburger, diet drink or water, a small salad at 360 calories;
- TENDERGRILL® sandwich, diet drink or water, a small salad at 470 calories; and
- Original Chicken sandwich, diet drink or water, a small salad at 470 calories.
Additionally, several BURGER KING® salads, Wraps and healthy snacks and of course the restaurants' signature fire-grilled cooking methods provide guests with products that are not only tastier but healthier. All nutritional information will be available online this summer for guests to choose what meals fit their lifestyle.
“When it comes to eating healthy, BURGER KING® offers lighter fare at great value with options for the whole family,” said Jose R. Costa, vice president marketing for Latin America/Caribbean Region, Burger King Corp. “We know that living a healthy lifestyle isn’t always easy and we hope that our better for you menu options and BK PASOS POSITIVOS™ program will help families in our local communities in doing so.”
The BK PASOS POSITIVOS™ program encourages BURGER KING® guests to make more informed decisions around eating well and exercising. Available online and in brochures, the BK PASOS POSITIVOS™ program gives families recommendations for making small changes in five key areas to make a big difference to their health. These areas include eating more fruit and vegetables, eating less sugar and fat, eating healthier snacks, encouraging portion control and eating together as a family. The BK PASOS POSITIVOS™ program – “Sabor con Menos de 500 Calorías” – was recently rolled out throughout all BURGER KING® restaurants in Latin America and the Caribbean.
ABOUT BURGER KING CORPORATION
Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in more than 12,500 locations serving more than 11 million guests daily in 81 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Burger King Corp. is privately-held by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation. For more information on 3G Capital, please go to http://3g-capital.com. To learn more about Burger King Corp., please visit the company's website at www.bk.com or follow us on Facebook and Twitter.