Finally, an App That’s as Alive as the Cities It Lives In. Introducing MyCityWay Now.

SAN FRANCISCO--(BUSINESS WIRE)--Today at The O’Reilly Where Conference, MyCityWay is previewing MyCityWay Now, its brand new urban mobility platform and mobile app that turns your hand held device into a mega-utility tool to help you dive deeper into the urban scene than ever before.

“We look forward to this new technology driving not just high consumer interaction, but even higher conversion for our advertisers and brand partners, as well as our mobile commerce initiatives.”

For the first time, a mobile urban reference app will offer a personalized, real-time, all-access Dashboard that instantly connects you to all the up-to-the-minute usable information you crave. Whether you are looking for local news, transit updates, cheapest gas prices, the hottest sales, restaurant deals, movie tickets or just the closest free Wi-Fi spot to get some work done, the Dashboard immediately scouts the scene and finds it for you.

Looking for insider information? MyCityWay Now will spill all the details on the best hotspots for food, nightlife and shopping in your city.

Using a color psychology-based design for a more intuitive experience, MyCityWay Now’s cutting-edge interface not only looks sleek, but is also incredibly practical. Inspired by the results of an in-depth analysis conducted by MyCityWay’s team on how colors relate to experiences and emotions, the urban city guide app has a sophisticated design aesthetic, creating a more natural user engagement experience.

“It’s incredible how a simple color can ignite the senses. For instance, when you see brown associated with a coffee shop, you don’t just see brown. You can almost hear the brew percolating and smell the fresh aroma wafting in your general direction,” said Sonpreet Bhatia, co-Founder of MyCityWay. “We look forward to this new technology driving not just high consumer interaction, but even higher conversion for our advertisers and brand partners, as well as our mobile commerce initiatives.”

MyCityWay Now is also the first city guide app to redefine the way urbanites talk about venues and visualize them. Instead of the generic address, hours and price range information that has become all too standard, MyCityWay Now answers the questions you always wished you could ask a mobile app. By displaying information in a much more humanized manner, you’ll know when to hit-up a venue, why a deal is being offered or just more practical advice, like “you’re fine to walk to the restaurant from here” or “better take a cab.” You no longer have to struggle to filter real information from raw piles of data – it’s right there in the same format as it lives in your head.

With investors including FirstMark Capital, BMW i Ventures, IA Ventures and NYC EDC, this newest launch from MyCityWay follows a succession of award-winning apps in 70 markets across the world. Requests for early access and previews of MyCityWay Now can be made by visiting http://www.mycityway.com/now. For more information, visit http://www.mycityway.com/.

About MyCityWay

Co-founded by Sonpreet Bhatia, Puneet Mehta and Archana Patchirajan in 2009, MyCityWay is a real-time, personalized, geo-aware urban reference for mobile devices. Headquartered in New York City and with investors including FirstMark Capital, BMW i Ventures, IA Ventures and NYC EDC, MyCityWay offers its applications in over 70 markets across the world. Combining a range of rich applications with vital urban information and first of its kind technology, MyCityWay develops urban discovery and social applications that turn your hand held device into a mega-utility tool to explore cities like never before. For more information, visit http://www.mycityway.com.