ATLANTA--(BUSINESS WIRE)--Vitrue, the global leader and innovator of social enterprise software, today announced the release of the industry’s first new Instagram Tab module as part of its Vitrue Social Relationship Management (SRM) platform, providing marketers with the ability to seamlessly integrate Instagram photos within Facebook Pages.
Vitrue’s Instagram Tab module is embedded within a brand’s Facebook Page and automatically pulls Instagram content – pre-defined by the brand – into a Tab view. The Tab view is presented in a consumer-friendly layout and incorporates the “like,” “comment,” and “share” functionalities, resulting in content being instantly shared across the Facebook environment. Additionally, Vitrue will include a “voting” function within the module, enabling brands to conduct contests through Instagram photos on their Page.
Today’s news comes on the heels of Vitrue incorporating Pinterest capabilities within the Vitrue SRM, which allows brands to manage their entire social landscape through a singular, centralized platform interface. Vitrue also provides advanced analytics, including detailed reports. Marketers can leverage pre-defined analytics or create custom reports based on specific platforms and data.
“New social platforms, like Pinterest and Instagram, will continue to emerge and capture consumers’ attention,” said Reggie Bradford, CEO and Founder, Vitrue. “The increasing popularity of these types of platforms underscores the importance of visually engaging content. It is critical for brands to place this type of content not only within their Facebook community, but among new key platforms as well. With Vitrue, brands can now enhance their Facebook experience by leveraging Instagram’s photos and ultimately increase social engagement and reach.”
Instagram announced at SXSW this month that its users had reached 27 million, which is up 12 million since December 2011, resulting in a 45 percent growth in only three months.
“Our goal is to simplify social marketing efforts for our clients, while keeping them way ahead of the curve for optimal success. We accomplish this by providing a superior product coupled with superior strategic support. This latest enhancement is just another way we deliver on that promise.”
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients. For more information, visit www.vitrue.com, Like on Facebook and follow on Twitter.