CHARLOTTE, N.C.--(BUSINESS WIRE)--Long known for his high-energy style, Penske Racing NASCAR Sprint Cup driver AJ Allmendinger has been named as Brand Ambassador for a new brand of Energy and Protein power shots, Fuel in a Bottle ™. In addition to benefiting from the energy and protein boost that Fuel in a Bottle power shots provide, Allmendinger will be part of the brand’s marketing efforts through advertising and point of purchase placements.
“Everybody knows that no matter what I am doing--driving, training, or even just talking--I bring a little bit of extra energy to it!” said Allmendinger, who will be keeping up a regular schedule of media appearances during the 2012 NASCAR season. “I know that keeping up my intense workout regimen can be the key to success. So it’s pretty much a natural thing for me to team up with Fuel in a Bottle, and I am excited to be part of this campaign. Between the races, training, and all the travel that make up the NASCAR season, I am glad to have Fuel in a Bottle power shots in my back pocket to count on this year.”
“AJ’s high-energy is something people can really identify with and he will be a great asset for our Fuel in a Bottle power shots,” said BYB Brands President Norm George.
Fuel in a Bottle power shots are the only ready-to-drink shots that offer two types of fuel consumers need for their day — Energy and Protein. Fuel in a Bottle Energy shot provides a quick energy boost in convenient 2-ounce liquid form. It is packed with B Vitamins, is sugar free and has zero calories. Fuel in a Bottle Protein shot is loaded with 25g of high quality protein and essential amino acids that your body needs — in a 2.5 ounce power shot — eliminating the hassle of messy protein powders or shakes. Both varieties of Fuel in a Bottle allow consumers to ‘Recharge in minutes. Run stronger for hours.’™
“We are excited about Fuel in a Bottle power shots because they offer TWO different types of high-quality fuel people are looking for, at a price they can afford,” says George.
Fuel in a Bottle Energy and Fuel in a Bottle Protein are now available throughout the Southeastern United States. They can be purchased in convenience retail stores, health-food stores, and other specialty retail outlets. Fuel in a Bottle power shots are the latest products rolled out by BYB Brands. The company’s other beverages include Tum-E Yummies Fruit Flavored Drinks, Country Breeze Tea and Bean & Body Coffee.
ABOUT BYB BRANDS, INC.
Headquartered in Charlotte, NC, BYB Brands, Inc. is a wholly-owned subsidiary of Coca-Cola Bottling Co. Consolidated. BYB Brands, Inc. is a full-service brand creation company, specializing in new and alternative beverages as well as other consumable products. For information visit www.bybbrands.com.
About Walldinger Racing, Inc.: Walldinger Racing was formed in 2006 to support AJ Allmendinger’s motorsports career by developing commercial opportunities and partnership programs.
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