Barnes & Noble Announces Special Savings on NOOK® Devices Purchased with MasterCard® card For a Limited Time

Save $20 on Popular NOOK Color™ or NOOK Simple Touch™ In Stores and Online at BN.com

NEW YORK--()--Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced a special savings offer for new NOOK customers shopping with a MasterCard card. Starting Thursday, March 15, 2012 customers using their MasterCard card will save $20 on a new NOOK Color or NOOK Simple Touch. This amazing offer, which ends March 18, is available at all of Barnes & Noble’s nearly 700 stores nationwide and online at BN.com.

NOOK devices are the perfect choice for anyone who wants access to their favorite reads anywhere they go. The award-winning NOOK Color is the best value in the tablet market at only $169, but for a limited time it’s available for $149, our lowest price ever, when you purchase with your MasterCard card. Featuring a stunning 7-inch VividViewColor touchscreen, NOOK Color is ideal for reading a wide variety of content including books, enhanced books, immersive children’s picture books, an expansive collection of interactive magazines, comics, newspapers and more. NOOK Color also offers the most-requested tablet features, including access to top video and music services, high-quality NOOK Apps, built-in e-mail, and an enhanced Web experience.

Customers seeking a simple, easy-to-use, dedicated reading experience will love NOOK Simple Touch – the world’s #1 Reader – an ultra-light, portable 6-inch eReader with the most-advanced E Ink® Pearl display and the longest-lasting battery life of up to 2 months on a single charge for only $99, but for a limited time it’s available for $79, our lowest price ever, when you purchase with your MasterCard card. With a simple tap, it’s intuitive and easy to navigate, shop and read.

With all NOOK products, customers can shop Barnes & Noble's expansive NOOK Store of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. In addition, Barnes & Noble offers always free in-store NOOK support for customers to set up and learn how to use their new device face-to-face with friendly neighborhood NOOKsellers.

About NOOK® from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK Tablet is Barnes & Noble’s fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($199 for NOOK Tablet – 8GB, and $249 for NOOK Tablet – 16GB). Both NOOK Tablet and the award-winning NOOK Color ($169) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch™ ($99) is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its nearly 700 bookstores, as well as free Wi-Fi®connectivity to enjoy the Read In Store feature to read NOOK Books for free, and the More In Store program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Office Depot, Fry’s Electronics and Systemax Inc. retailers.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad, iPhone®, iPod touch®, Android smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español(http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday NOOK Books and more, follow us onwww.twitter.com/nookBN and www.facebook.com/nookBN.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 691 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 641 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK®, NOOK Tablet, NOOK Simple Touch , NOOK 1st Edition, NOOK 1st Edition Wi-Fi, NOOK Color, Reader’s Tablet, PagePerfect, Best-Text, Fast Page, NOOK Books, NOOK Store, NOOK Bookstore, NOOK Newsstand, NOOK Magazines, VividView, ArticleView, NOOK Newspapers, NOOK Comics, NOOK Cloud, NOOK Apps, FREE NOOK Reading Apps, PubIt!, NOOK Discover, NOOK Kids, Read and Play, Read to Me, Read and Record, NOOK Digital Shop, Read In Store, More In Store, NOOK Friends, LendMe®, NOOK Library, NOOK Boutiques, The Barnes & Noble Promise, NOOK Books en español, NOOK Study, Free Friday, Lifetime Library and Read What You Love. Anywhere You Like are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

Contacts

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
mkeating@bn.com
or
Barnes & Noble, Inc.
Carolyn J. Brown, 212-633-4062
Corporate Communications
cbrown@bn.com

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Contacts

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
mkeating@bn.com
or
Barnes & Noble, Inc.
Carolyn J. Brown, 212-633-4062
Corporate Communications
cbrown@bn.com