MONTREAL--(BUSINESS WIRE)--A leader in hockey equipment and a leader in golf equipment today announced a long-term, multi-year collaboration aimed at redefining the hockey category with game-changing equipment.
Montreal, PQ-based CCM is working with Carlsbad, CA-based TaylorMade to establish CCM as the leader in hockey product innovation. The collaboration between the two brands will be focused on bringing industry-leading TaylorMade performance technologies to CCM hockey sticks, demonstrating CCM’s commitment to technology, research and development.
“Our relationship with TaylorMade will be a game-changer for CCM,” said Philippe Dubé, General Manager of Reebok-CCM Hockey. “TaylorMade is a clear leader in product innovation in sporting goods and we are very excited to collaborate with them to bring some of their leading technologies to the most legendary hockey company in the industry.”
The first product to be unveiled as a result of this relationship is the CCM RBZ hockey stick. This brand new stick developed in collaboration with TaylorMade composite engineers features a revolutionary blade technology. NHL Rookie of the Month Gabriel Landeskog of the Colorado Avalanche has been using a limited edition version of the stick in all-white since early March. He and fellow National Hockey League rookie sensation Ryan Nugent-Hopkins of the Edmonton Oilers will be using the stick for the remainder of the season.
"Reebok-CCM and TaylorMade share the same passion for delivering high performing equipment played by the most demanding athletes using technical and innovative approaches," said Benoit Vincent, Chief Technology Officer, TaylorMade.
The CCM RBZ stick and all of its technologies will be officially introduced on June 22, 2012 at the NHL Entry Draft in Pittsburgh with the retail launch to follow later in the year.
As part of its commitment to produce the most innovative and technologically advanced gear on the market, CCM currently has existing relationships with the University of Ottawa’s Neurotrauma Impact Testing Facility, Montreal Politechnique and several other renowned institutions to give hockey players the best head-to-toe experience.
For more information on the RBZ stick, please visit www.ccmhockey.com.
About Reebok-CCM Hockey
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, Reebok-CCM Hockey is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Vincent Lecavalier. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.reebokhockey.com and www.ccmhockey.com
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com , and www.tmag.com.
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