Rutgers Mini-MBA in Strategic Marketing Engages Executives with Apple iPad 2 Coupled with Collaboration Apps

Pen and paper are obsolete in this marketing course - tablets and WiFi connections become the vehicle for this career building educational experience

NEW BRUNSWICK, N.J.--(BUSINESS WIRE)--The Rutgers Center for Management Development (CMD) today announced that it has updated the format of the program to utilize the best Apple iPad 2 collaboration apps into the curriculum of the Strategic Marketing Management course in its Mini-MBA Program. All the modules and applications for the week-long course, which begins March 26, 2012, on the New Brunswick, New Jersey, campus will be pre-loaded onto an Apple iPad 2, which is included in the course fee.

“We’ve modernized our Strategic Marketing Management course to give attendees the tools they need to develop an effective integrated marketing strategy that encompasses how best to embrace distribution channels, partners, customers and influencers—a strategy that provides significant ROI and customer value.”

The accelerated one-week Mini-MBA Strategic Marketing Management course features case studies, interactive sessions and class exercises on the most current marketing tools and methodologies. The practical, hands-on curriculum, taught by marketing experts in business and academia, gives attendees all they need to develop and implement a marketing strategy with immediate payback.

“Developing a customer-centric marketing strategy used to be fairly straightforward, but no more! Cutting-edge marketing tools and the proliferation of social media have made the process much more challenging and interesting,” said Eric Greenberg, Director, Marketing Programs, CMD, Rutgers, The State University of New Jersey. “We’ve modernized our Strategic Marketing Management course to give attendees the tools they need to develop an effective integrated marketing strategy that encompasses how best to embrace distribution channels, partners, customers and influencers—a strategy that provides significant ROI and customer value.”

Over the five days of the Strategic Marketing Management course, participants will get a comprehensive examination of the latest marketing tools, methods and strategies for generating and growing customer value. The course also includes the latest tactics in how to segment markets, assess competitors, position products and determine optimal pricing. Because measuring results is a critical component of every marketing strategy, measurement tools, tactics and best practices are also covered during the week.

The fee for the Rutgers Mini-MBA: Strategic Marketing Management Program is $3,995. For those interested in academic graduate credit, a three-credit elective course waiver is available for an MBA.

About Rutgers Center for Management Development

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.

For general information inquiries and registration, please contact Peter Methot, Rutgers CMD Program Manager at 732-640-1853 or email at [e-mail] or go online to the Center for Management Development.

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