CALGARY, Alberta & CHICAGO--()--The Greater Miami Convention and Visitors Bureau (GMCVB) has selected Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, as its digital agency of record. The agency’s deep travel industry expertise and successful track record of leading multichannel digital strategies for global brands such as Adidas, Gucci and Nissan were key factors in the decision.
“Greater Miami and the Beaches are a unique, cosmopolitan destination with a vibrant story to tell. As the primary driver of tourism to Miami and its beaches, we were looking for a true strategic partner to help us create a holistic digital strategy across diverse digital platforms, channels and devices”
As digital AOR for GMCVB, Critical Mass will be responsible for driving US and international awareness of Greater Miami and the Beaches as the premier travel destination and increasing bookings through an integrated digital strategy that encompasses site design and development, media planning and buying, eCRM, search, mobile, social and analytics.
“Greater Miami and the Beaches are a unique, cosmopolitan destination with a vibrant story to tell. As the primary driver of tourism to Miami and its beaches, we were looking for a true strategic partner to help us create a holistic digital strategy across diverse digital platforms, channels and devices,” said Rolando Aedo, Executive Vice President and Chief Marketing Officer, GMCVB. “In the end, Critical Mass brought the deepest breadth and depth of expertise in digital. They presented tremendously innovative ideas backed by rigorous analytics and optimization,” Aedo added.
Prior to being awarded digital agency of record for GMCVB, Critical Mass honed its vertical chops with nearly a decade of experience leading strategic digital initiatives for some of the world’s leading travel and hospitality brands, including Hyatt and United Airlines. “Our deep category expertise in travel and leisure will serve us well as we help the GMCVB leverage digital to not only bring the brand to life online, but also drive business results. We look forward to partnering with the Greater Miami Convention and Visitors Bureau to increase awareness, drive bookings and ultimately raise the bar in destination marketing,” said Joe Scartz, Senior Vice President, General Manager, Critical Mass.
About Greater Miami Convention and Visitors Bureau
The Greater Miami Convention & Visitors Bureau (GMCVB) is an independent not-for- profit sales and marketing organization whose mission is to attract visitors to Greater Miami and the Beaches for leisure, business and conventions. For a vacation guide, visit our website at www.MiamiAndBeaches.com or call 1-888-76-Miami (US/Canada only) or 305-447-7777. To reach the GMCVB offices dial 305-539-3000. Meeting planners may call 1-800-933-8448 (US/Canada only) or 305-539-3071 or visit www.MiamiMeetings.com.
About Critical Mass
Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world's leading companies use digital media to create extraordinary experiences—experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients’ businesses. Consistently recognized as a leading interactive agency, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, London, Amsterdam and Costa Rica. Critical Mass is a unit of Star Marketing Group (www.starmsgroup.com). For additional information, visit our website: www.criticalmass.com, our blog: http://experiencematters.criticalmass.com, www.facebook.com/criticalmass.agency or follow us on twitter: @criticalmass.
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