Survival Straps® Links Up with the PGA TOUR®

New licensed gear includes paracord bracelets, key chains and bag tags

JACKSONVILLE, Fla.--()--Unpredictable situations are a part of daily life, even on the golf course. To help keep golfers prepared for any unexpected circumstances on the links while looking stylish, Survival Straps is introducing a new line of PGA TOUR licensed paracord gear, including bracelets, bag tags, key chains and lanyards.

Created with woven paracord, Survival Straps can be unwound and transformed into a durable, multi-purpose rope. Survival Straps’ official PGA TOUR gear features custom dog tags with men or women’s sizes featuring the PGA TOUR logo. Bracelets can be customized with either a stainless steel shackle closure or a plastic side release buckle.

The PGA TOUR® men’s collection includes a regular width bracelet, a light duty bracelet and a wide survival bracelet, as well as a key fob, gear tag and lanyard in a combination red and navy blue weave to match the PGA TOUR logo. The women’s collection includes a light duty bracelet, key fob, gear tag and lanyard in solid pink.

“We are very pleased to be entering into this new licensing partnership with Survival Straps,” said Tim Hawes, Senior Vice President of Retail Licensing for the PGA TOUR. “Survival Straps is an innovative company on the threshold of becoming a major force in their product category. They are exactly the type of company that the PGA TOUR welcomes into its licensing portfolio.”

“We are extremely excited to be working with the PGA TOUR to create licensed gear for Survival Straps fans,” said Kurt Walchle, CEO of Survival Straps. “The gear is great looking but also a natural fit. Golfers often find themselves far away from the clubhouse and in situations where some paracord could come in handy. We recently received an email from a customer who was on the 10th hole of a course and had his golf cart break down. He unraveled his survival bracelet and made a towline to another golf cart. They were able to tow the broken cart back to the clubhouse, where he got a new cart and continued his game.”

Handmade in America, Survival Straps PGA TOUR gear retails for between $12.95 and $44.90. Survival Straps PGA TOUR gear will be available for purchase at golf stores nationwide, PGA TOUR tournaments and on the Survival Straps website. Survival Straps donates a portion of purchases to the Wounded Warrior Project. For more information visit www.survivalstraps.com.

About the PGA TOUR

The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning nearly 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

PGA TOUR tournaments are broadcast to approximately 715 million households in 225 countries and territories in 29 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2011, tournaments on the three Tours generated more than $118 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.7 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla.

Contacts

Asylum PR
Jason Ovitt, 855-462-7958 ext. 700
jovitt@asylumpr.com

Release Summary

Survival Straps is introducing a new line of PGA TOUR licensed paracord gear, including bracelets, bag tags, key chains and lanyards.

Contacts

Asylum PR
Jason Ovitt, 855-462-7958 ext. 700
jovitt@asylumpr.com