Web App from Great American Supplemental Benefits Group Increases Agents’ Sales Opportunities

AUSTIN, Texas--(BUSINESS WIRE)--Loyal American Life Insurance Company^®, a member of Great American Supplemental Benefits Group (GASB), is pleased to announce the release of a consolidated Express App that combines the application processes for four supplemental health products in one easy-to-use web tool.

“With our Supplemental Suite of products in one place, agents can easily expand clients’ coverage options and increase their sales opportunities. We anticipate an increase in cross selling from agents using this industry-leading tool. Express App is intuitive and easy to use. The product selection and benefits automatically display, making it easy to customize coverage options on one screen. Our agents continue to be impressed by the ongoing improvements to our paperless application process and the service we provide,” stated Brad Wolfram, President of the GASB Division.

Loyal American’s entire Supplemental Suite of products is available on Express App, including Loyal American Affordable Health Benefits^SM, Cash Advantage^® Critical Illness, Cancer and Heart Attack & Stroke.

Brokers and agents who are interested in marketing any GASB products are encouraged to contact David Chambers as indicated below.

About Loyal American Life Insurance Company

Part of the Great American Supplemental Benefits Group of companies, Loyal American Life Insurance Company has provided insurance products since 1955 and continues to offer a wide selection of supplemental policies, designed to help meet the financial needs of Americans as deductibles and coinsurance costs grow. Loyal is rated A- (Excellent) by A.M. Best.

About Great American Supplemental Benefits Group

Based in Austin, Texas, Great American Supplemental Benefits Group features a comprehensive suite of supplemental health insurance products including Cash Advantage Critical Illness, Loyal American Affordable Health Benefits fixed indemnity health policy, specified disease Cancer, Heart Attack & Stroke, Accident and Medicare Supplement. Great American Supplemental Benefits Group is a member of Great American Financial Resources, Inc. (“GAFRI”). GAFRI is a member of the Great American Insurance Group, whose roots go back to 1872 with the founding of its flagship company, Great American Insurance Company. The members of Great American Insurance Group are subsidiaries of American Financial Group, Inc. AFG’s common stock is listed and traded on the New York Stock Exchange and NASDAQ Global Select Market under the symbol AFG.

This information is intended for professional agents. A.M. Best’s “A- (Excellent)” rating is fourth highest out of sixteen categories. Rating is based on the company’s financial strength and ability to meet its obligations to policyholders, not a recommendation of the company or its products. REC-0045