DALLAS--(BUSINESS WIRE)--In response to online marketing’s ongoing shift from desktop to mobile searches for products and services, YELLOW7 (OTCQB:YLLC) has launched an entire division dedicated to high-end development for mobile marketing, applications, and games for business-to-consumer and business-to-business companies nationwide. The division creates mobile marketing platforms that engage consumers to interact with a brand via mobile coupons, ads and messaging, as well as branded applications that encourage consumer interaction with a brand in the form of games and promotional incentives.
“In just a few short years we’ve seen mobile app offerings grow from a handful of basic applications on the iPhone to thousands of user-specific and consumer-friendly apps for iPads and all types of smartphones that put a company’s brand directly into the hand of its target market,” states Jason Burgess, CEO of YELLOW7. In fact, at the recent 2011 WWDC conference, Apple acknowledged that iTunes alone has 225 million accounts. All of the accounts have credit cards attached and ready for spending, indicating consumers’ demand and spend on mobile media is significant, and here to stay.
Microsoft Tag, a frontrunner in tracking mobile marketing trends, recently reported that, at the current rate of growth, mobile Internet usage should surpass Internet use on desktop computers by 2014. Further, half of Twitter’s 165 million users and one-third of Facebook’s subscribers access the social media platforms with their mobile phones. If social media marketing statistics are any indication of the importance of a brand’s presence in the mobile space, it’s also vital to note that the highly-sought demographic of women aged 35 to 54 is the most active group in social media.
YELLOW7’s recent projects for mobile marketing include apps for an automotive dealer and a personal injury law firm. Depending on the proximity of the individual searching for these services, the geolocation capabilities of the user’s mobile device aids in displaying these companies’ information at the time of the consumer’s web browsing. “Besides showcasing a company’s brand and services, the interaction that a mobile app provides also serves in gathering market intelligence from your target audience,” says Burgess. “This is the next critical step for a company’s marketing strategy.”
About YELLOW7
YELLOW7 is a Rapidly Evolving Internet Media Company operating multiple technology marketplaces created based on market demand and profit potential. YELLOW7, Inc. competes alongside companies like HomeAway AWAY, IAC/InterActiveCorp IACI, Groupon, Inc. GRPN, and LinkedIn Corp. LNKD.
YELLOW7, Inc. (OTCQB:YLLC) brings over thirteen years of innovation and creativity to the online industry, having developed memorable media and technologies for brand leaders such as Travelocity, GameStop, TIGI and more. The company's multiple divisions help their clients take full advantage of customized, effective and online technologies. YELLOW7 has garnered national recognition by publications such as Inc. Magazine, The New York Times, and USA Today. For more information visit our website at [http://www.yellow7.com]. For investment information and filings visit http://www.yellow7.com/investor-relations.
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