Cost Plus World Market Partners with Paramount Pictures for the Newly Remastered Re-Release of “TITANIC” in 3D

Specialty Retailer to Offer Fans a Chance to Win a Trip to London and Attend the Film’s Premiere

OAKLAND, Calif.--()--On the heels of the Academy Awards, Cost Plus World Market (www.worldmarket.com) is excited to announce its partnership with Paramount Pictures for the re-release of one of the most honored films of our times, TITANIC, now newly remastered and in 3D. In celebration of the release, World Market will be launching its “World Market Titanic Sweepstakes,” offering one grand prize winner a trip for two to London, tickets to the film’s premiere and a $1,000 World Market gift card. Three runner-up winners will each win a TITANIC in 3D private movie screening for 100 guests plus a $500 World Market gift card. The sweepstakes runs from February 25 through April 7, 2012 and fans can enter for a chance to win at www.worldmarketsweepstakes.com.

James Cameron, who also directed the breakthrough 3D epic AVATAR, will bring TITANIC to life as audiences have never seen it before, digitally remastered and harnessing the innovative technology of StereoD. Opening in theaters on April 4, 2012, the re-release of TITANIC also coincides with the 100th anniversary of the Titanic setting sail on April 10, 1912. Written, directed and produced by Cameron, and released by Twentieth Century Fox and Paramount Pictures, TITANIC is the second highest grossing movie of all time. It is one of only three films to have received a record 11 Academy Awards® including Best Picture and Best Director; and launched the careers of stars Leonardo DiCaprio and Kate Winslet. Called “A spectacular demonstration of what modern technology can contribute to dramatic storytelling” by Variety upon its release in 1997, the long in the works 3D conversion was overseen by Cameron and his Lightstorm producing partner Jon Landau who produced the hit movie.

Fans of the movie and Anglophiles alike can find some of their favorite English treats every day at World Market. Authentic British products include everything from Aero Milk Chocolate Bars, Cadbury Flakes, McVitie’s Biscuits and PG Tips tea to Heinz Beans, Batchelors Chip Shop Mushy Peas, HP Brown Sauce, and more. In addition, the specialty retailer carries a wide assortment of home furnishings, home décor, jewelry and accessories and gourmet food and beverages from around the world.

Keep up with World Market’s special promotions by following us on www.facebook.com/worldmarket, www.twitter.com/worldmarket and www.pinterest.com/worldmarket.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Cost Plus World Market

Cost Plus World Market (www.worldmarket.com) operates 258 stores in 30 states under the names “World Market” and “Cost Plus World Market.” The store features an ever-changing selection of casual home furnishings, housewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and imported from more than 50 countries. Many items are unique and exclusive to World Market and are regularly supplied by an international network of individual and regional artisans developed over the Company’s more than 50 years in the import business.

Contacts

Cost Plus World Market
Jill Osaka, 510-808-9319
jill.osaka@cpwm.com

Release Summary

COST PLUS WORLD MARKET PARTNERS WITH PARAMOUNT PICTURES FOR THE NEWLY REMASTERED RE-RELEASE OF TITANIC IN 3D

Contacts

Cost Plus World Market
Jill Osaka, 510-808-9319
jill.osaka@cpwm.com