Strategy Analytics: Nokia Becomes World's Largest Microsoft Smartphone Vendor in Q4 2011

BOSTON--()--According to the latest research from Strategy Analytics, global Microsoft smartphone shipments grew 36 percent sequentially to reach 2.7 million units in the fourth quarter of 2011. Nokia captured top position as the world’s number one Microsoft smartphone vendor for the first time ever.

Alex Spektor, Associate Director at Strategy Analytics, said, “Global smartphone shipments using the Microsoft operating system grew 36 percent sequentially to reach 2.7 million units in Q4 2011. Microsoft smartphone shipments remain tiny, but they are showing tentative signs of growth. Nokia overtook HTC and others to become the world’s largest Microsoft smartphone vendor with 33 percent market share. Nokia’s global Microsoft smartphone shipments hit 0.9 million units, as distribution of its Lumia family expanded across numerous countries and operators.”

Neil Mawston, Executive Director at Strategy Analytics, added, “An expanded portfolio of Windows Phone 7 models such as the Lumia 800, an increased retail presence and highly visible marketing campaigns across several European and Asian countries drove Nokia’s growth. Nokia is by no means out of the woods yet, and it is still on a long road to recovery, but capturing top spot in the Microsoft smartphone ecosystem is an encouraging baby-step forward for the company.”

Tom Kang, Director at Strategy Analytics, added, “Nokia’s Microsoft smartphone growth during the quarter was achieved partly by capturing market share from HTC. This is a challenging development for HTC because it is also losing ground to Samsung in the Android segment. HTC is now at risk of being caught in a pincer movement between two giants of Samsung in Android and Nokia in Microsoft, and HTC must move with urgency to address the problem.”

         

Exhibit 1: Global Microsoft Smartphone Vendor Shipments and Market Share in Q4 2011 1

 
Global Microsoft Smartphone Vendor Shipments (Millions of Units)       Q3 '11     Q4 '11
Nokia 0.0 0.9
Others       2.0       1.8  
Total       2.0       2.7  
 
Global Microsoft Smartphone Vendor Marketshare %       Q3 '11     Q4 '11
Nokia 0.0 % 33.1 %
Others       100.0 %     66.9 %
Total       100.0 %     100.0 %
 
Total Growth Quarter-over-Quarter % N / A 36.0 %

1 Numbers are rounded.

The full report, Nokia Becomes World’s Largest Microsoft Smartphone Vendor in Q4 2011, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/6ocuhkf.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea and China. Visit www.strategyanalytics.com for more information.

Contacts

Strategy Analytics
USA Contact:
Alex Spektor, +1 617-614-0726
ASpektor@strategyanalytics.com
or
Asia Contact:
Thomas Kang, +82 10 2874 8133
TKang@strategyanalytics.com
or
Europe Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com

Release Summary

Nokia captured top position as the world’s number one Microsoft smartphone vendor for the first time ever in Q4 2011.

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Contacts

Strategy Analytics
USA Contact:
Alex Spektor, +1 617-614-0726
ASpektor@strategyanalytics.com
or
Asia Contact:
Thomas Kang, +82 10 2874 8133
TKang@strategyanalytics.com
or
Europe Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com