Architelos Marks First Anniversary as New Top-Level Domains Set to Re-Shape Web

RESTON, Va.--(BUSINESS WIRE)--As Architelos, Inc. celebrates its first year of business, CEO Alexa Raad said the deregulation she predicted a year ago has begun to re-shape how online business is conducted, with more to come when new top-level domains (TLDs) begin implementing innovative business models that will change online marketing, advertising and search, and will enable both for-profit and non-profit entities to organize more powerful online communities.

“Our corporate structure and client approach contributes to our success”

“With our vision of how these changes will unfold, Architelos is in a great position to grow in 2012,” Raad said. “New registries will need reliable, cost-effective TLD services at the outset to ensure a successful launch. Existing registries will need to understand how they can compete effectively in the deregulated environment. Our experience launching and running registries and our innovative software solutions will serve them both well.”

In its first year, Architelos earned more than $1 million in consulting and software services fees.

A Trusted, Independent Source

The company has positioned itself as a trusted independent industry expert, with a senior team of seasoned domain name system veterans.

“Our corporate structure and client approach contributes to our success,” Architelos co-founder and COO John Matson said. “We are not applying for any TLDs, so we won’t have any conflicts with our clients who are applying for new TLDs. We are also a solely self-funded company with no interests other than to provide independent and trusted guidance to our clients.”

Architelos provides strategic planning and TLD managed services. Its international client base includes new TLD applicants for both generic words and worldwide brands, investment and management consulting firms, and established generic and country code registries. Clients include Verisign, the British registry Nominet, the .music applicant Far Further and the Canadian Internet Registry Authority, among others.

Architelos Pioneered Innovative, Registry-Specific SaaS-based Services.

Anticipating industry needs, Architelos introduced in July of last year its Top-Level Domain Management Service (TMS^®), distilling the experience of the Architelos senior leadership team in building registries and launching and managing TLDs. With TMS, companies can outsource the management of the critical business and front-office functions of a registry to Architelos. TMS enables registries to reduce the costs of procuring, customizing and integrating software.

TMS uses a SaaS-based service model, thus mitigating risks. The services are compliant with the Internet Corporation for Assigned Names and Numbers (ICANN) requirements and are designed to work with any back-end registry system.

TMS simplifies the selection, set-up, configuration and integration of the suite of software products and services that are needed to implement the critical business functions of a registry, such as financial and general ledgers, management reporting, work flow processing, marketing and domain protection services.

Architelos also introduced a year ago the Business Case Builder, a registry-specific financial tool that helps applicants answer financial questions in the gTLD Applicant Guidebook and assess the impact of different business models.

The BCB tool will be transitioned to the TMS services bundle in 2012. Additional services within the TMS are slated to be announced this year.

Architelos, Inc. provides consulting and managed services for clients applying for new top-level domains (gTLDs) for both brands and generic keyword applicants. Services include assistance developing gTLD strategies, new gTLD application support, launching new gTLDs and turnkey gTLD management services (TMS^®). The company was founded by Alexa Raad, former CEO of PIR, the .ORG top-level domain registry, and John Matson, a veteran management advisor to Fortune 500 companies. Architelos’ senior management has collectively more than 30 years experience in the domain name industry. Follow Architelos on Twitter and Facebook.